Market category voice interview template
Explore how buyers describe and navigate [product category].
Use this templateEditable study draft · English content
Before you launch
Define the category for recruitment while leaving interview prompts open to participants’ own language.
Opens an AI-moderated voice interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- What situation led you to look for something in [product category]?
- How did you describe what you needed when searching or asking someone?
- Which types of options did you encounter?
- How did you decide which options belonged on your shortlist?
- What surprised you about the category as you learned more?
Plan your study
Who should take part?
People who recently searched for or bought within [product category].
What should I customize before launching?
Define the category for recruitment while leaving interview prompts open to participants’ own language.
How should I use the findings?
Compare category language and selection criteria. Qualitative interviews reveal reasoning, not market share.