Q01
Message
All templatesMarket Research
Message & Copy Highlight Test
Paste your landing page copy, ad, or email and see exactly which phrases pull people in and which lose them: respondents highlight the words that resonate and the words that create doubt, then an AI interviewer probes why. Sharper than a star rating on the whole block.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
9 questions · ~6 min
Q02
Text HighlightRequired
Read this copy, then highlight the phrases that make you MORE interested and the phrases that create doubt or confusion.
Meet the platform that turns your questions into conversations. Describe your research goal in plain language and get a complete, ready-to-launch study in seconds — with an AI interviewer that asks sm…
Q03
Opinion ScaleRequired
After reading, how interested are you in learning more about this product?
Scale: 1 – 7
Min:Not interested at allMax:Extremely interested
Q04
Opinion ScaleRequired
How believable are the claims in this copy?
Scale: 1 – 7
Min:Not at all believableMax:Completely believable
Q05
Opinion ScaleRequired
How different does this sound from other products you've seen advertised?
Scale: 1 – 7
Min:Sounds like everything elseMax:Clearly different
Q06
Short TextRequired
In your own words, what is this product promising you?
Q07
Multiple ChoiceRequired
Which claim would you most want proof of before believing it?
- That setup really takes seconds
- That AI follow-ups are actually smart
- That low-quality answers get caught
- That the auto-written report is trustworthy
Q08
AI Interview
Probe the highlights: for their most positive highlight, what specifically it promised them and what they pictured; for their most negative highlight, whether the problem is disbelief, confusion, or irrelevance; and what one sentence is missing from the copy that would have convinced them. Compare what they said the product promises against what the copy intended.
Q09
Message
Done — thanks! Your highlights combine with everyone else's into a heat-mapped version of the copy, phrase by phrase.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Phrase-level highlighting shows exactly which words pull readers in and which create doubt — sharper than rating the whole block
- Believability, differentiation, and interest scales cover the classic copy-test measures alongside the highlights
- A comprehension check (what is this promising you?) catches copy that's liked but misunderstood
- The AI interviewer probes the highlighted phrases themselves: disbelief, confusion, or irrelevance
SurveyMonkey
Ad/Copy Testing Survey TemplateExpert-certified, methodologist-designed template used 3,000+ times to test ad creatives and messaging before a campaign launches. Structured around a handful of proven purchase-funnel questions (believability, relevance, differentiation, purchase intent) and paired with SurveyMonkey's A/B testing feature to compare multiple ad versions. Strong on distribution and built-in dashboards but relies on fixed closed-ended scales rather than probing why copy resonates.
What it does well
- Uses battle-tested copy-evaluation dimensions: believability, relevance to wants/needs, differentiation from existing ads, and likelihood to buy
- Explicit A/B testing workflow for comparing multiple ad or message versions head-to-head
- Multiple distribution channels built in (email, website, SMS, social, QR code) plus automatic dashboards, filters, and text analysis
- Positioned as expert-certified with an optional consumer-panel service for sourcing respondents
Where it falls short
- Static rating-scale questions with no adaptive follow-up to ask a respondent why a specific phrase landed or fell flat
- No native text-highlight question to mark which exact words/phrases in the ad resonate or confuse
- A/B comparison is manual side-by-side; no automatically generated narrative report explaining which message won and why
- Methodology and question logic are packaged as a black box rather than an editable, transparent prompt
SurveyMonkey
Messaging/Claims Testing Survey TemplateCompanion template focused on product descriptions, packaging claims, and marketing collateral rather than full ad creatives. Tests whether customers like the message, find the claim unique and clear, and are influenced to purchase, again leaning on the A/B testing feature. Good coverage of clarity and uniqueness dimensions but purely quantitative and non-adaptive.
What it does well
- Isolates messaging/claim dimensions distinct from ad creative: liking, uniqueness of the claim, clarity, and purchase influence
- Explicitly built for packaging claims, website messaging, and collateral before production
- Works with the A/B testing feature to compare multiple messaging versions
- Expert-certified with an add-on service offering consumer panels and AI-powered insights
Where it falls short
- No adaptive AI follow-up to dig into an unclear or unbelievable claim in the moment
- Clarity is a self-reported scale, not a text-highlight of the confusing words themselves
- No transparent, editable methodology prompt behind the certified questions
- Auto-analysis is dashboard/filter based rather than a written report interpreting which claim to run with
SurveySparrow
Ad Copy Testing Survey TemplateA fielding-ready ad-copy testing survey for gathering message feedback and optimizing ad performance. Covers the standard rating measures; feedback stays at the whole-ad level rather than pinpointing which phrases work.
What it does well
- Ready-made copy-testing structure aimed at campaign optimization
- Chat-style survey experience with multi-channel distribution
- Recurring surveys support pre/post campaign comparison
Where it falls short
- Whole-message ratings only — no phrase-level highlighting of what resonates or repels
- No AI probing of why a claim failed (disbelief vs. confusion vs. irrelevance)
- No built-in comprehension check of what readers think the copy promises
Frequently asked questions
What questions are in the “Message & Copy Highlight Test” template?
The template includes 9 ready-to-use questions, starting with: “You'll read a short piece of marketing copy and mark the exact words that work on you — and the ones that don't. Your re…” · “Read this copy, then highlight the phrases that make you MORE interested and the phrases that create doubt or confusion.” · “After reading, how interested are you in learning more about this product?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 9 questions in about 6 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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