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Mobile Phone Ownership & Satisfaction Survey

Measures how people choose, use, and feel about their current mobile phone and carrier — covering satisfaction with specific features, pricing sensitivity for a next purchase, and switching intent. An AI follow-up interview digs into the real story behind satisfaction scores and what would actually trigger someone to switch brands or carriers.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

15 questions · ~8 min
Q01
Message

Thanks for taking a few minutes to talk about your mobile phone! We're interested in your honest experience with your current phone and carrier — there are no right or wrong answers. Your responses are completely confidential and anonymized. This should take about 6 minutes.

Q02
Multiple ChoiceRequired

Which carrier do you currently use for your primary phone?

  • (Replace with Carrier A)
  • (Replace with Carrier B)
  • (Replace with Carrier C)
  • (Replace with Carrier D)
Q03
Multiple ChoiceRequired

Which brand is your current primary phone?

  • (Replace with Brand A)
  • (Replace with Brand B)
  • (Replace with Brand C)
  • (Replace with Brand D)
Q04
NumberRequired

How many months have you owned your current phone?

Q05
Opinion ScaleRequired

Overall, how satisfied are you with your current phone?

Scale: 1 – 10
Min:Not at all satisfiedMax:Extremely satisfied
Q06
MatrixRequired

How satisfied are you with each of the following aspects of your current phone and service?

7 rows × 5 columns
  • Battery life
  • Camera quality
  • Screen display
  • Storage and performance speed
  • Price paid for the device
  • +2 more
Columns: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q07
Best–Worst Trade-off (MaxDiff)Required

When choosing your NEXT phone, which of these matter most and least to you?

  • Camera quality
  • Battery life
  • Price
  • Brand reputation
  • Screen size
  • 5G or network speed
  • Storage capacity
  • Design and build quality
Pick best & worst per setBest:Matters mostWorst:Matters least
Q08
Price Sensitivity (Van Westendorp)Required

Thinking about a new phone from your preferred brand with the features you care about most, please answer the following.

  • At what price would this phone be so cheap that you'd question its quality?
  • At what price would this phone be a bargain — a great buy for the money?
  • At what price would this phone start to feel expensive, so it's not out of the question, but you'd have to think about buying it?
  • At what price would this phone be so expensive that you would not consider buying it?
Q09
Opinion ScaleRequired

How likely are you to switch to a different phone brand the next time you upgrade?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q10
AI Interview

Probe the story behind the respondent's satisfaction score and switching likelihood: what specific moment or feature drove that rating, and what would need to change for it to move. If they rated switching likelihood high, anchor on which brand or carrier they'd move to and why. If low, explore what keeps them loyal despite any dissatisfaction noted in the aspect ratings. If their max-diff top priority conflicts with what they said drives dissatisfaction, ask them to reconcile that.

Q11
Message

Just a few quick background questions to help us understand different respondent groups — feel free to skip any of these.

Q12
Multiple Choice

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
Multiple Choice

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
Multiple Choice

What is your annual household income?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q15
Message

Thank you for sharing your phone experience with us! Your answers will help shape future devices, plans, and support to better fit how people actually use their phones.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes an AI follow-up interview that probes the real story behind each satisfaction score and switching likelihood, not just the numeric rating
  • Combines a matrix on feature-level satisfaction with a MaxDiff exercise on next-purchase priorities and a Van Westendorp pricing module in one flow
  • Captures concrete usage context (carrier, brand, tenure in months) alongside satisfaction and switching-intent scales for richer segmentation
  • Auto-generates a report from responses, with transparent prompts showing exactly what the AI follow-up asked and why

SurveyMonkey

Cell Phone Survey Template

A ready-to-field template covering phone and carrier satisfaction, similar in scope to QuestionPunk's survey. It relies on standard closed-ended question types without any conversational or adaptive component. Reporting is limited to standard chart-based survey analytics rather than narrative insight generation.

What it does well

  • Fielding-ready template that can be launched immediately
  • Backed by SurveyMonkey's established survey distribution and panel infrastructure
  • Familiar, easy-to-edit question format for quick customization

Where it falls short

  • No adaptive AI follow-up to probe the reasoning behind satisfaction or switching answers
  • No voice AI interview or guided screen-share task option
  • No automated per-response quality scoring or transparent prompt methodology

Frequently asked questions

What questions are in the “Mobile Phone Ownership & Satisfaction Survey” template?

The template includes 15 ready-to-use questions, starting with: “Thanks for taking a few minutes to talk about your mobile phone! We're interested in your honest experience with your cu…” · “Which carrier do you currently use for your primary phone?” · “Which brand is your current primary phone?”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 15 questions in about 8 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free

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