Q01
Message
All templatesMarket Research
Vehicle Purchase and Lease Satisfaction Survey
Measures how satisfied recent car buyers and lessees are with the dealership experience, financing or lease terms, and the vehicle itself — including likelihood to recommend and repurchase. An AI follow-up interview digs into the specific moment or issue that shaped their rating, surfacing details a rating scale alone would miss.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
15 questions · ~8 min
Q02
Multiple ChoiceRequired
How did you acquire your current vehicle?
- Purchased new
- Purchased used
- Leased new
- Leased used
Q03
Short Text
What make and model is the vehicle? (e.g., Toyota RAV4)
Q04
Opinion ScaleRequired
Overall, how satisfied are you with this vehicle since you got it?
Scale: 1 – 10
Min:Extremely dissatisfiedMax:Extremely satisfied
Q05
MatrixRequired
How satisfied were you with each part of the buying or leasing process?
5 rows × 5 columns
- Sales staff and communication
- Price negotiation
- Financing or lease terms explained clearly
- Paperwork and finalizing the deal
- Vehicle delivery or handover
Columns: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q06
Opinion ScaleRequired
How fair does the total price or lease payment feel for what you got?
Scale: 1 – 7
Min:Very unfairMax:Very fair
Q07
Opinion ScaleRequired
How likely are you to recommend the dealership or brand you bought from to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Best–Worst Trade-off (MaxDiff)Required
Which of these mattered most, and which mattered least, when you decided on this vehicle?
- Purchase price or lease payment
- Brand reputation
- Fuel efficiency or EV range
- Technology and infotainment features
- Safety ratings
- Styling and design
- Financing or lease incentives offered
- Dealer reputation or reviews
Pick best & worst per setBest:Mattered mostWorst:Mattered least
Q09
Multiple Choice
Since getting this vehicle, have you experienced any of the following?
- Mechanical or reliability issues
- Unexpected costs or fees
- Miscommunication about financing or lease terms
- Delivery or pickup delays
- Poor customer service after the sale
Q10
Multiple ChoiceRequired
How likely are you to purchase or lease from this same brand again?
- Definitely will
- Probably will
- Might or might not
- Probably will not
- Definitely will not
Q11
AI Interview
Reconstruct the specific moment or interaction that most shaped this person's overall satisfaction and price fairness ratings — was it a person, a delay, a cost surprise, or the vehicle itself? If they reported any post-purchase issues, get concrete details: what happened, how it was resolved (or not), and whether it changed their intent to buy this brand again. If satisfaction and repurchase intent seem to conflict (e.g., satisfied but 'probably will not' repeat), ask directly why.
Q12
Message
Just a couple of quick background questions, then you're done.
Q13
Multiple Choice
What is your age range?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q14
Multiple Choice
What is your annual household income?
- Under $50,000
- $50,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Q15
Message
That's everything — thank you! Your responses feed into a report dealerships and manufacturers use to fix friction points in the buying and leasing process.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a satisfaction rating with an AI follow-up interview that reconstructs the specific moment or interaction that shaped the buyer's overall opinion, surfacing details a scale alone would miss
- Covers the full purchase/lease journey in one flow — acquisition method, make/model, price fairness, dealership/brand recommendation, repurchase intent, and post-purchase issues — plus a matrix rating of each step in the buying process
- Uses a MaxDiff question to force trade-off ranking of what actually mattered most and least in the purchase decision, not just a list of ratings
- Ends with a transparent, auto-generated report meant for dealership and brand stakeholders, with clear framing throughout on how responses will be used
QuestionPro
Auto Purchase Lease Satisfaction Survey TemplateThis is a directly comparable, ready-to-field template covering the same core topic — satisfaction with the dealership, financing/lease terms, and vehicle. It's built on QuestionPro's traditional survey engine with standard question types rather than adaptive interviewing. Reasonable choice for teams that just need static rating-scale data.
What it does well
- Purpose-built specifically for auto purchase/lease satisfaction, so questions are pre-aligned to the topic
- Backed by an established survey platform with broad question-type support and reporting
- Likely quick to deploy for teams wanting a standard, no-frills satisfaction tracker
Where it falls short
- No adaptive AI follow-up interview to probe why a customer gave a particular rating — respondents can't be asked to elaborate on the specific moment that shaped their score
- No voice AI interview option or guided screen-share tasks, so all data collection is limited to static question formats
- No published methodology for how responses are scored or synthesized into insights, unlike a transparent, prompt-visible reporting approach
Frequently asked questions
What questions are in the “Vehicle Purchase and Lease Satisfaction Survey” template?
The template includes 15 ready-to-use questions, starting with: “Thanks for taking a few minutes to share your recent vehicle buying or leasing experience! This helps dealerships and br…” · “How did you acquire your current vehicle?” · “What make and model is the vehicle? (e.g., Toyota RAV4)”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 15 questions in about 8 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
Related templates
More studies on similar topics.
Market Research
New Service Concept Test & Purchase Intent Survey
Tests reaction to a new service concept before launch — clarity, uniqueness, price sensitivity, purchase intent, and adoption barriers — with an AI follow-up that digs into why respondents would or wouldn't buy. Built for product and innovation teams validating a concept ahead of investment.
View templateMarket Research
Automobile Buyer Journey & Satisfaction Survey
Captures the full vehicle-purchase experience — what drove the decision, how the dealership or online process performed, and how likely buyers are to return or recommend — for auto manufacturers and dealer groups. An AI follow-up interview reconstructs the actual deciding moment, including near-misses and hesitations that closed-ended questions miss.
View templateMarket Research
Auto Dealer Owner Experience & Loyalty Survey
Measures how vehicle owners experienced buying, financing, and servicing at your dealership — covering sales transparency, delivery, pricing fairness, and repeat-purchase intent — with an AI follow-up that reconstructs the exact moment that shaped their loyalty or frustration, not just the surface rating.
View templateMarket Research
Car Dealership Visit Experience Survey
Captures how customers experience a visit to a car dealership — from greeting and test drive to financing and pickup — for dealer groups and individual stores tracking sales and service quality. The AI follow-up interview reconstructs the specific moment that shaped a customer's rating, surfacing friction points that closed-ended scores alone miss.
View templateMarket Research
Car Buying Decision Journey & Satisfaction Survey
Maps the full vehicle-purchase journey — research channel, decision factors, financing experience, and post-purchase satisfaction — for dealerships, manufacturers, and auto marketplaces. An AI follow-up interview reconstructs the actual negotiation and channel story behind the numbers, not just the checkbox answer.
View templateMarket Research
Post-Purchase Customer Review & Satisfaction Survey
Captures how customers rate their recent purchase or service experience, which specific aspects drove that rating, and whether they'd buy again — with an AI follow-up interview that digs into the real moment behind their score instead of a generic star rating.
View template