Mystery Shopping Program Readiness Assessment – Store Managers

Thank you for taking part in this survey. Your input will help us design a mystery shopping program tailored to your store's needs. This survey takes approximately 7–9 minutes. Participation is voluntary, and you may stop at any time. There are no right or wrong answers—we want your honest perspective. All responses are confidential and will be reported in aggregate only. Where exact numbers aren't available, your best estimate is perfectly fine.

Which best describes your store's experience with mystery shopping to date?

• Never used
• Piloted before (limited duration)
• Currently running
• Used previously but paused

Rank the following potential goals for a mystery shopping program at your store from most to least important.

1. Improve customer greeting and first impression
2. Evaluate product knowledge and recommendations
3. Assess checkout speed and accuracy
4. Monitor compliance with brand or operational standards
5. Identify training and coaching opportunities
6. Benchmark performance across locations

In a few words, how would you define success for a mystery shopping program at your store?

How aligned is your store's leadership team on adopting or continuing mystery shopping in the next 6 months?

Which best describes budget availability for mystery shopping over the next quarter?

• No dedicated budget
• Pilot-only budget
• Limited ongoing budget
• Robust ongoing budget
• Not sure

How confident are you that your team can act on mystery shopping findings within 30 days of receiving them?

When could a mystery shopping pilot realistically begin at your store?

• Within 30 days
• 31–60 days
• 61–90 days
• 90+ days
• Unsure

Rank the following in-store scenarios by how much insight a mystery shopper evaluation would provide for your store (top = most valuable).

1. Greeting and first contact
2. Product knowledge and recommendations
3. Fitting room or try-on assistance
4. Checkout speed and accuracy
5. Returns or exchange handling

Approximately how many mystery shop visits per quarter would be useful for your store?

• 1–5
• 6–10
• 11–20
• 21–30
• 31+
• Not sure

In which of the following ways do you plan to use mystery shopping findings? Select all that apply.

• Individual coaching conversations
• Team meetings or huddles
• Formal performance reviews
• Training program updates
• Incentive or recognition programs
• Operational process changes
• Reporting to district or regional leadership
• Other (please specify)

How often would you like to receive mystery shopping results and insights?

• Weekly
• Bi-weekly
• Monthly
• Quarterly

Are there any constraints or requirements we should consider when designing your mystery shopping program (e.g., union rules, brand standards, security protocols)?

Based on your responses throughout this survey, we'd like to explore a few points in more detail. An AI moderator will ask follow-up questions about your goals, readiness, or design preferences.

What is your role at this location?

• Store Manager
• Assistant/Associate Manager
• Owner/Operator
• District/Area Manager
• Other (please specify)

Approximately how many associates work at your store (total headcount)?

• 1–4
• 5–9
• 10–19
• 20–29
• 30+

In which region is your store located?

• Northeast (US)
• Midwest (US)
• South (US)
• West (US)
• Outside the US

How long have you been in your current role?

• Under 1 year
• 1–2 years
• 3–5 years
• 6–10 years
• 11+ years

Thank you for your time. Your input will directly shape the mystery shopping program for your store. You may close this window now.