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New Product Concept Evaluation Survey
Measures consumer reactions to a new product concept across innovation perception, quality assessment, purchase intent, and feature priorities. Designed for pre-launch product testing with target consumers.
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New Product Concept Evaluation Survey
Welcome to our product evaluation survey. We'd like your honest opinions on a new product concept. This survey takes approximately 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we're simply interested in your genuine reactions. All responses are confidential and will be reported only in aggregate. By continuing, you agree to participate in this research.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~8 min
Q01
Multiple Choice
Have you purchased or used products in this category within the past 12 months?
- Yes
- No
Message
<p>Please review the following product concept carefully before answering the questions that follow.</p><p><strong>Product Name:</strong> Smart Insulated Water Bottle</p><p><strong>Description:</strong> A stainless steel water bottle that keeps drinks cold for 24 hours or hot for 12 hours. A built-in sensor in the lid tracks how much you drink and sends gentle reminders to your phone through a free app. Dishwasher-safe, leak-proof, and available in three sizes.</p><p><strong>Price Range:</strong> $35–$45</p>
Q02
Opinion Scale
How likely are you to purchase this product?
Scale: 1 – 7
Min:Not at all likelyMax:Extremely likely
Q03
Opinion Scale
Overall, how would you rate the quality of this product?
Scale: 1 – 7
Min:Very poor qualityMax:Excellent quality
Q04
Opinion Scale
How would you rate the value for money of this product?
Scale: 1 – 7
Min:Very poor valueMax:Excellent value
Q05
Opinion Scale
How innovative do you find this product overall?
Scale: 1 – 7
Min:Not at all innovativeMax:Extremely innovative
Q06
Multiple Choice
Which of the following quality aspects stood out positively? Select all that apply.
- Durability
- Design / aesthetics
- Functionality
- Materials
- Ease of use
- None of the above
- Other (please specify)
Q07
Ranking
Please rank the following product attributes from most to least important to you.
- Design
- Functionality
- Price
- Brand reputation
- Customer support
Drag to rank
Q08
Multiple Choice
If you were to purchase this product, how would you prefer to buy it?
- Online (retailer website)
- Online (brand's own website)
- In-store
- Subscription service
- No preference
- Other (please specify)
Q09
AI Interview
We'd like to explore your reaction to this product a bit further. What is your overall impression, and what would make you more or less likely to purchase it?
Q10
Long Text
Which feature feels most innovative to you, and why?
Q11
Long Text
Based on your responses in this survey, please share any additional thoughts, concerns, or suggestions about this product.
Q12
Dropdown
What is your age range?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q13
Dropdown
What region do you live in?
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
- Other
- Prefer not to say
Q14
Multiple Choice
What is your gender?
- Female
- Male
- Non-binary / third gender
- Prefer to self-describe
- Prefer not to say
Message
Thank you for your valuable feedback! Your responses will help us improve this product before launch. We truly appreciate your time.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes a dedicated AI follow-up interview question that adaptively probes reactions to the product concept beyond fixed answer choices
- Combines quantitative measures (purchase intent, quality, value, innovation opinion scales) with open-text and ranking questions to capture both scores and reasoning
- Screens respondents by category purchase/usage history before showing the product concept card, helping ensure feedback comes from relevant consumers
- Closes with an open-ended 'any additional thoughts' question plus demographic dropdowns, supporting segmentation of innovation and purchase-intent results by age, region, and gender
QuestionPro
Top 7 Product Concept Test Survey TemplateThis page presents a set of product concept test survey templates aimed at pre-launch consumer testing, similar in purpose to our template. It's a static question-list format rather than an interview-style tool, and it's framed as a roundup of templates rather than a single fielding-ready instrument.
What it does well
- Multiple template variations giving flexibility for different concept-testing scenarios
- Established survey platform with broad question-type support
- Content framed specifically around product concept testing, matching buyer intent
Where it falls short
- Static question lists with no adaptive follow-up probing on individual responses
- No mention of AI-driven interviews or voice-based interviews for deeper qualitative insight
- No published methodology on how quality of open-ended responses is scored
SurveyMonkey
Product Testing Survey (+15 Questions To Ask)This is a product testing survey template paired with a guide on which questions to ask, relevant to pre-launch and post-launch product feedback. It's a conventional fixed-question survey rather than a conversational or adaptive format.
What it does well
- Well-known, widely used survey platform with reliable distribution tools
- Includes guidance content (suggested questions) alongside the template
- Covers general product testing use cases beyond just concept evaluation
Where it falls short
- No adaptive AI follow-up questioning — respondents answer the same fixed question set
- No voice AI interview option or guided screen-share tasks
- No automated per-response quality scoring described
SurveySparrow
Product Evaluation Survey TemplateA product evaluation survey template covering general product feedback, conversationally styled per SurveySparrow's chat-based UI. It targets broader product evaluation rather than being specifically built around new-product-concept pre-launch testing.
What it does well
- Conversational chat-style survey delivery, which can feel more engaging than plain forms
- General-purpose product evaluation focus applicable to multiple product types
- Platform supports typical survey logic and branching
Where it falls short
- No adaptive AI interviewer that generates follow-up questions based on individual answers
- No voice AI interview or screen-share guided task capability
- No transparent, published prompt methodology or automated quality scoring per response
Frequently asked questions
What questions are in the “New Product Concept Evaluation Survey” template?
The template includes 14 ready-to-use questions, starting with: “Have you purchased or used products in this category within the past 12 months?” · “How likely are you to purchase this product?” · “Overall, how would you rate the quality of this product?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 14 questions in about 8 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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