Q01
Message
All templatesProduct & UX
Website Usability, Trust & Loyalty Assessment (SUPR-Q Style)
Measures perceived website quality across the four standard SUPR-Q factors — usability, trust/credibility, appearance, and loyalty — plus an NPS-style likelihood-to-recommend score. Built for UX and product teams who want a repeatable internal quality read (this template does not include or claim external benchmark norms). The AI follow-up digs into the specific moment behind the respondent's lowest-scoring factor.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
11 questions · ~6 min
Q02
MatrixRequired
How much do you agree with these statements about ease of use?
2 rows × 5 columns
- [Website Name] is easy to use.
- It is easy to navigate within [Website Name].
Columns: Strongly disagree · Disagree · Neither agree nor disagree · Agree · Strongly agree
Q03
MatrixRequired
How much do you agree with these statements about trust and confidence?
2 rows × 5 columns
- I feel comfortable providing personal information to [Website Name] when needed.
- I feel confident conducting business with [Website Name].
Columns: Strongly disagree · Disagree · Neither agree nor disagree · Agree · Strongly agree
Q04
MatrixRequired
How much do you agree with these statements about appearance?
2 rows × 5 columns
- I find [Website Name] visually attractive.
- [Website Name] has a clean and simple presentation.
Columns: Strongly disagree · Disagree · Neither agree nor disagree · Agree · Strongly agree
Q05
MatrixRequired
How much do you agree with these statements about coming back?
2 rows × 5 columns
- I will likely return to [Website Name] in the future.
- I will likely recommend [Website Name] to a friend or colleague.
Columns: Strongly disagree · Disagree · Neither agree nor disagree · Agree · Strongly agree
Q06
Opinion ScaleRequired
On a scale of 0-10, how likely are you to recommend [Website Name] to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q07
Multiple Choice
In the last 30 days, how many times have you visited [Website Name]?
- This is my first visit
- 2-3 times
- 4-10 times
- More than 10 times
Q08
AI Interview
Identify which of the four factors (usability, trust, appearance, loyalty) the respondent rated lowest and reconstruct the specific moment or feature on [Website Name] that caused it — what they were trying to do, what happened, and what they expected instead. Anchor on their 0-10 recommend score: if it's 0-6, probe what would need to change for them to recommend it; if it's 9-10, probe what specifically earned that trust or loyalty so it can be reinforced elsewhere on the site.
Q09
Long Text
What's the one change to [Website Name] that would most improve how easy it is to use or how much you trust it?
Q10
Multiple Choice
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
Q11
Message
That's everything — thank you! Your ratings will be combined into a quality snapshot for [Website Name] across usability, trust, appearance, and loyalty to guide what we improve next.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Structured around all four standard SUPR-Q factors (usability, trust/credibility, appearance, loyalty) plus an NPS-style likelihood-to-recommend item, so you get a repeatable internal quality read rather than a single generic satisfaction score
- Includes an AI follow-up interview step that automatically identifies the respondent's lowest-scoring factor and digs into the specific moment behind it, something a static matrix survey can't do
- Combines quantitative matrix ratings with a targeted open-ended 'one change' question, so you get both a scorable metric and concrete qualitative direction per respondent
- Explicitly built for UX/product teams wanting an internal quality benchmark over time — it does not pretend to include external norm-benchmark data, so expectations are set correctly
SurveySparrow
Website Usability Survey TemplateA ready-to-field template focused on core usability questions for a website. It's positioned as a standard survey template rather than a structured multi-factor (SUPR-Q-style) instrument. Good for a quick usability pulse-check but doesn't appear to separate trust, appearance, and loyalty as distinct measured factors.
What it does well
- Fielding-ready template usable out of the box
- Focused specifically on usability rather than a broad grab-bag of website questions
- Backed by SurveySparrow's broader survey distribution and reporting tooling
Where it falls short
- No adaptive AI follow-up — question set is static, so it can't probe why a specific respondent scored low
- No visible breakdown into separate trust, appearance, and loyalty sub-scores
- No published methodology or prompt transparency since there's no AI component
QuestionPro
Website Information Quality Survey TemplateA template centered on the quality and clarity of website content/information rather than the full usability-trust-appearance-loyalty framework. Useful if the goal is narrowly about information quality, but it's a different scope than a SUPR-Q-style assessment. Appears to be a static, fielding-ready form within QuestionPro's large template library.
What it does well
- Fielding-ready and narrowly scoped, which can be quicker to deploy for content-quality questions
- Part of a large, established survey platform with broad distribution options
- Likely benefits from QuestionPro's standard reporting dashboards
Where it falls short
- Focuses on information quality, not the four SUPR-Q factors (usability, trust, appearance, loyalty) together
- Static question set with no adaptive AI follow-up to probe individual low scores
- No transparent AI prompt methodology, since it's a fixed-question instrument
SurveyMonkey
Website Surveys: Questions & TemplateThis page reads more as a general website-feedback guide-plus-template hub than a single structured SUPR-Q-style instrument — it covers broad question ideas for website feedback. Useful as a starting reference for question wording, but not built around the four-factor usability/trust/appearance/loyalty structure. It's a static form once fielded, with no adaptive interviewing.
What it does well
- Broad library of website feedback question examples for teams building their own survey
- Backed by SurveyMonkey's mature survey-building and reporting platform
- Easy to customize using their standard question bank
Where it falls short
- Presented more as a general guide/question list than a purpose-built SUPR-Q-style factor assessment
- No adaptive AI follow-up to dig into a respondent's specific lowest-scoring area
- No automated per-response quality scoring or transparent AI prompt methodology
Frequently asked questions
What questions are in the “Website Usability, Trust & Loyalty Assessment (SUPR-Q Style)” template?
The template includes 11 ready-to-use questions, starting with: “Thanks for sharing your experience with [Website Name]! We're asking a handful of questions about how easy it is to use,…” · “How much do you agree with these statements about ease of use?” · “How much do you agree with these statements about trust and confidence?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 11 questions in about 6 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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