Q01
Message
All templatesNonprofit & Civic
Nonprofit Donor Satisfaction & Stewardship Survey
Measures donor perceptions of nonprofit communications clarity, online giving usability, and post-gift stewardship to identify key drivers of satisfaction and retention.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
30 questions · ~13 min
Q02
Dropdown
How long have you supported our organization?
- First-time donor
- Less than 1 year
- 1–3 years
- 4–6 years
- 7+ years
- Not sure
Q03
Opinion Scale
Thinking about the communications you noticed, how clearly did they convey our mission?
Scale: 1 – 5
Min:Not at all clearMax:Extremely clear
Q04
Multiple Choice
In the last 12 months, have you made a donation to us? (Select all that apply.)
- Yes, online
- Yes, via a third-party platform (e.g., Facebook, GoFundMe)
- Yes, by mail or check
- Yes, in person or at an event
- Not in the last 12 months
Q05
Multiple Choice
In the last 12 months, which of the following have you received from us? (Select all that apply.)
- Thank-you email within 24 hours
- Mailed receipt or letter
- Impact updates or stories
- Invitation to an event or webinar
- Thank-you phone call
- Personalized note from staff
- Survey request
- None of these
Q06
Opinion Scale
Overall, how satisfied are you with your experience as a donor to our organization?
Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q07
AI Interview
Thank you for your survey responses. We'd love to understand a bit more about what drives your connection to our organization and what would make your experience even better. Please share your thoughts and our AI interviewer will follow up.
Q08
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q09
Message
Thank you for your time and thoughtful feedback! Your input directly helps us improve how we communicate, serve, and thank our supporters.
Q10
Multiple Choice
In the past 6 months, which of the following communications from us did you notice? (Select all that apply.)
- Email newsletter
- Social media posts
- Website stories or blog
- Event presentation or webinar
- Annual report or impact report
- Direct mail piece
- Press or news coverage
- Other
Q11
Opinion Scale
How clearly did our communications show the impact of donor contributions?
Scale: 1 – 5
Min:Not at all clearMax:Extremely clear
Q12
Multiple Choice
In the last 12 months, did you visit our online donation page, even if you did not complete a gift?
- Yes
- No
Q13
Opinion Scale
How would you describe the frequency of updates you received from us in the last 6 months?
Scale: 1 – 7
Min:Far too infrequentMax:Far too frequent
Q14
Opinion Scale
How likely are you to make another donation to our organization in the next 12 months?
Scale: 1 – 7
Min:Not at all likelyMax:Extremely likely
Q15
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experience as a donor?
Q16
Multiple Choice
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q17
Opinion Scale
How authentic and genuine do our stories and updates feel to you?
Scale: 1 – 5
Min:Not at all authenticMax:Extremely authentic
Q18
Opinion Scale
How easy was it to complete or attempt an online donation?
Scale: 1 – 5
Min:Very difficultMax:Very easy
Q19
Opinion Scale
Our thank-you messages feel personal and genuine.
Scale: 1 – 5
Min:Strongly disagreeMax:Strongly agree
Q20
Opinion Scale
How likely are you to recommend our organization to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q21
Dropdown
In which region do you currently live?
- Africa
- Asia
- Europe
- North America
- Oceania
- South America
- Prefer not to say
Q22
Opinion Scale
How clearly do our communications explain how donated funds are used?
Scale: 1 – 5
Min:Not at all clearMax:Extremely clear
Q23
Multiple Choice
Which issues, if any, did you encounter during your online donation experience? (Select all that apply.)
- Confusing or unclear form fields
- Too many steps or pages
- Preferred payment method not available
- Errors or timeouts
- Page felt insecure or untrustworthy
- Hard to change amount or frequency
- Mobile layout or responsiveness issues
- Tribute or matching options were confusing
- Slow load times
- None of the above
- Other
Q24
Opinion Scale
Impact updates I receive are relevant and informative.
Scale: 1 – 5
Min:Strongly disagreeMax:Strongly agree
Q25
Long Text
Is there anything about our story or message that you would like to see explained differently or in more detail?
Q26
Multiple Choice
Which of the following donation page elements most increase your trust? (Select up to 3.)
- Clear impact statistics or testimonials
- Recognizable payment options (e.g., PayPal, Apple Pay)
- Security badges or SSL indicators
- Transparent fees and use-of-funds breakdown
- Matching gift or employer match information
- Privacy policy and data use clarity
Q27
Opinion Scale
Our communications make me feel valued as a supporter.
Scale: 1 – 5
Min:Strongly disagreeMax:Strongly agree
Q28
Long Text
What would make donating online smoother or more reassuring?
Q29
Multiple Choice
How often would you like to receive impact updates from us?
- Monthly
- Every 2 to 3 months
- Twice per year
- Once a year
- Only after I donate
- I prefer not to receive updates
Q30
Multiple Choice
Which channels do you prefer for receiving updates from us? (Select up to 3.)
- Text message (SMS)
- Postal mail
- Phone call
- Social media
- Website donor portal
- WhatsApp or chat app
- Other
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Combines structured opinion-scale ratings on communications clarity, message authenticity, and impact reporting with an adaptive AI follow-up interview that probes the reasons behind a donor's specific answers, rather than stopping at a static scale.
- Dedicated block on the online giving experience (ease of completing a donation, specific issues encountered, and which trust signals matter) paired with open-text prompts asking what would make giving smoother.
- Full post-gift stewardship section covering update frequency, personalization of thank-yous, relevance of impact updates, and preferred channels/cadence for future communications.
- Closes the donor lifecycle with overall satisfaction, re-donation likelihood, and recommendation questions, plus a final open-text reflection tied back to the respondent's own earlier answers.
QuestionPro
Nonprofit Donor Feedback Survey Questions + Sample Survey TemplateThis is QuestionPro's donor feedback template/question guide for nonprofits, making it the most directly comparable page in this set. It reads as a ready-made question bank rather than a described end-to-end research workflow, and the page doesn't indicate any adaptive interviewing or scoring layer. Still a reasonable starting point for teams wanting standard donor-satisfaction question wording.
What it does well
- Purpose-built for the nonprofit donor feedback use case, so question wording is directly relevant to this audience
- Backed by QuestionPro's established survey platform with broad distribution and reporting tooling
- Likely offers a sizeable set of pre-written donor questions to draw from
Where it falls short
- Presents fixed questions only, with no adaptive AI follow-up that probes individual responses further
- No voice AI interview option for donors who'd rather talk through feedback than type it
- No indication of automated per-response quality scoring or transparent AI prompt methodology
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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