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Online course concept test template

Find a course direction with a relevant and credible learning outcome. Start with a comparison brief, follow-up questions, and rating scales.

Use this concept test

Editable starter · English content

What you want to learn

Find a course direction with a relevant and credible learning outcome.

Target audience

[Learners seeking progress in the skill you teach]

Inside the template

Your starting brief

Compare course ideas about [your topic]. Use comparable cards showing prerequisites, learning outcomes, format, expected effort, and proposed price.

Add your product details and review the concepts before launching the study.

Comparison and follow-up questions

  1. Which course better matches what you want to learn, and why?
  2. What would you expect to be able to do afterward?
  3. Does the starting level fit your experience?
  4. What would you need to know before enrolling?

Rating scales

Five points, from “Not at all” to “Extremely”. Review the wording for your study.

  • Outcome relevance
  • Level fit
  • Interest in enrolling

How to use this starter

When should I use this concept test?
Use this when you need to find a course direction with a relevant and credible learning outcome.
What should I customize before starting?
Use comparable cards showing prerequisites, learning outcomes, format, expected effort, and proposed price. Recruit learners seeking progress in the skill you teach.
How should I use the feedback?
Use reported preference to refine the proposition. It does not establish actual adoption, demand, or willingness to pay.
What opens when I use this template?
An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.

Prepare your next step

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