Q01
Message
All templatesCustomer Experience
Post-Purchase NPS & Loyalty Driver Survey
Measures Net Promoter Score and identifies key drivers of recommendation among recent customers, providing actionable insights to improve retention, referrals, and overall customer experience.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Dropdown
When was your most recent purchase with us?
- Within the past 7 days
- 8–14 days ago
- 15–30 days ago
- 1–3 months ago
- More than 3 months ago
Q03
Opinion Scale
On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q04
Multiple Choice
Which of the following factors most influenced your recommendation score? Please select up to three.
- Product quality
- Price / value for money
- Shipping / delivery speed
- Delivery reliability
- Customer service
- Website / app usability
- Product selection / availability
- Returns / exchanges process
- Promotions or discounts
- Sustainability or brand ethics
- Other (please specify)
Q05
Long Text
What is one thing we could improve about your experience?
Q06
Dropdown
What is your age group?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q07
Message
Thank you for taking the time to share your feedback. Your responses will help us improve your future experience. Have a great day!
Q08
Multiple Choice
Did you experience any issues with your most recent order?
- No issues
- Minor issue, resolved quickly
- Major issue, resolved eventually
- Issue not yet resolved
Q09
AI Interview
What is the main reason for the score you just gave?
Q10
Opinion Scale
How would you rate your overall satisfaction with your most recent purchase?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q11
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experience with us?
Q12
Dropdown
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q13
Dropdown
Where do you live?
- United States
- Canada
- United Kingdom
- European Union
- Australia / New Zealand
- Other region
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond a single NPS score with an AI follow-up interview that automatically probes 'why did you give that score?' for richer, self-explanatory verbatims
- Combines quantitative measures (0-10 NPS scale, satisfaction rating, multiple-choice driver factors) with open-text follow-ups to surface actionable improvement themes, not just a number
- Includes demographic and purchase-timing context (age group, gender, location, recent purchase date) so retention and referral drivers can be segmented
- Every AI-generated question and follow-up prompt is transparent and viewable, and responses are auto-scored for quality with an auto-generated report, removing manual analysis work
SurveySparrow
Customer Net Promoter Score (NPS) TemplateA ready-to-field NPS template covering the core recommendation question and standard follow-ups. It's built on SurveySparrow's conversational-form UI, which gives a friendlier feel than a static grid, but the flow is templated rather than adaptive. Useful as a quick-deploy option for teams wanting a simple, no-frills NPS survey.
What it does well
- Conversational, chat-style form UI that feels more engaging than a traditional grid survey
- Purpose-built specifically for NPS measurement, so setup is fast
- Backed by an established survey platform with broader distribution and reporting tools
Where it falls short
- Fixed follow-up questions rather than adaptive AI probing tailored to each respondent's score
- No voice-based interview option for richer verbal feedback
- No published per-response quality scoring or transparent prompt methodology
QuestionPro
Net Promoter Score survey template | NPS survey template and questionsA comprehensive NPS template/resource page with sample questions and guidance, positioned within QuestionPro's broader enterprise survey suite. It reads partly as a template and partly as an educational guide on NPS methodology, so the fielding-ready survey itself may need customization. Strong for teams already invested in QuestionPro's analytics ecosystem.
What it does well
- Extensive supporting content explaining NPS best practices alongside the template
- Part of a mature enterprise platform with advanced dashboarding and segmentation
- Question bank covers multiple NPS-related question types
Where it falls short
- Static question list with no adaptive AI follow-up interviewing based on individual responses
- No voice AI interview capability
- Page functions partly as a guide/reference rather than a purely fielding-ready survey instrument
SurveyMonkey
Net Promoter Score Survey TemplateA standard, well-known NPS template on a widely used survey platform, offering quick setup and integration with SurveyMonkey's analytics and benchmarking features. It covers the core recommendation question but relies on static, pre-written follow-ups rather than dynamic questioning. Good for teams wanting a familiar, low-effort starting point.
What it does well
- Widely recognized platform with strong reliability and broad integrations
- Built-in benchmarking and reporting features for NPS tracking over time
- Simple, fast setup for teams already using SurveyMonkey
Where it falls short
- No adaptive AI-driven follow-up questioning — all respondents see the same fixed question set
- No voice AI interview or screen-share task capability
- No transparent, per-question AI prompt methodology or automated quality scoring of responses
Frequently asked questions
What questions are in the “Post-Purchase NPS & Loyalty Driver Survey” template?
The template includes 13 ready-to-use questions, starting with: “Welcome, and thank you for taking a few minutes to share your feedback about your recent purchase. This survey takes app…” · “When was your most recent purchase with us?” · “On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 13 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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