Pricing page usability test template
Observe whether buyers can choose a plan and work out the cost for [scenario].
Use this templateEditable study draft · English content
Before you launch
Add the pricing-page URL and concrete team size, usage, and billing period. Work out the expected answers before testing.
Opens a usability study with ordered tasks, post-task questions, and a final debrief. Add your target URL to each task. Screen sharing is enabled and the moderator observes without providing task hints. Success criteria below are a guide for your review, not automatic grading rules.
Participant tasks
Task 1
Choose a plan
Your team has [number] people and needs [capabilities]. Find the plan you would choose.
Researcher success criteria
Participant selects a plan meeting the specified needs.
Task 2
Work out the cost
Work out what your team would pay for [billing period], including any applicable usage charges.
Researcher success criteria
Participant identifies the correct total under the defined assumptions.
Task 3
Understand a limit
Find what would happen if your team exceeded [limit].
Researcher success criteria
Participant locates and correctly explains the relevant limit or upgrade terms.
After each task, ask what was difficult and what the participant expected to happen. The study also includes a task-ease rating.
Final debrief
- What, if anything, was different from what you expected?
- Which part of the experience would you change first, and why?
Plan your study
Who should take part?
People who could buy a plan for [product].
What should I customize before launching?
Add the pricing-page URL and concrete team size, usage, and billing period. Work out the expected answers before testing.
How should I use the findings?
Separate finding information from interpreting it correctly. Record calculation mistakes and uncertainty alongside task completion.