Pricing and value text interview template
Understand how customers judge the value of [offering] against its price.
Use this templateEditable study draft · English content
Before you launch
Name the offering and provide consistent price context. Ask about real decisions and alternatives.
Opens an AI-moderated text interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- What were you trying to achieve when you considered [offering]?
- What did you compare the price with?
- Which parts of the offering mattered to that comparison?
- Tell me about a trade-off you made when deciding.
- What has shaped your view of its value since then?
Plan your study
Who should take part?
Customers who recently considered or paid for [offering].
What should I customize before launching?
Name the offering and provide consistent price context. Ask about real decisions and alternatives.
How should I use the findings?
Use this qualitative guide to understand value reasoning. It does not estimate an optimal price or demand curve.