Product & offers
Product bundle test template
Choose a bundle whose contents fit a real buying occasion. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose a bundle whose contents fit a real buying occasion.
Target audience
[Shoppers considering products in your category]
Inside the template
Your starting brief
Compare bundles of [your products]. Show the exact contents, quantities, and price of each bundle. Distinguish included items from decorative props.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which bundle best fits what you would buy, and why?
- Which items would you actually use?
- What feels missing or unnecessary?
- How does the bundle compare with buying items separately?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Bundle relevance
- Contents clarity
- Purchase consideration
How to use this starter
- When should I use this concept test?
- Use this when you need to choose a bundle whose contents fit a real buying occasion.
- What should I customize before starting?
- Show the exact contents, quantities, and price of each bundle. Distinguish included items from decorative props. Recruit shoppers considering products in your category.
- How should I use the feedback?
- Use reported preference to refine the proposition. It does not establish actual adoption, demand, or willingness to pay.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.