Product comparison usability test template
Observe how shoppers compare alternatives against [purchase criteria].
Use this templateEditable study draft · English content
Before you launch
Use a catalog URL with at least two relevant options. Define needs and establish which specifications meet them.
Opens a usability study with ordered tasks, post-task questions, and a final debrief. Add your target URL to each task. Screen sharing is enabled and the moderator observes without providing task hints. Success criteria below are a guide for your review, not automatic grading rules.
Participant tasks
Task 1
Build a shortlist
Find two options that could meet [purchase criteria].
Researcher success criteria
Participant identifies two plausible candidates.
Task 2
Compare a trade-off
Compare those options on [important attributes] and explain the differences.
Researcher success criteria
Participant correctly identifies the relevant differences.
Task 3
Choose with a constraint
Your priority is now [specific constraint]. Choose the option that best fits it.
Researcher success criteria
Participant selects an option satisfying the priority and explains the supporting information.
After each task, ask what was difficult and what the participant expected to happen. The study also includes a task-ease rating.
Final debrief
- What, if anything, was different from what you expected?
- Which part of the experience would you change first, and why?
Plan your study
Who should take part?
People who buy within [product category].
What should I customize before launching?
Use a catalog URL with at least two relevant options. Define needs and establish which specifications meet them.
How should I use the findings?
Review whether comparison information supports the stated decision. Separate missing specifications from difficulty finding them.