Product & offers
Product concept test template
Compare product ideas to learn which benefits people value, what is unclear, and whether they would consider trying them.
Use this concept testEditable starter · English content
What you want to learn
Understand which idea best fits a real need and what would need to change before people would try it.
Target audience
[People who experience the problem your product is intended to solve]
Inside the template
Your starting brief
Compare alternative ideas for [your product or service]. Describe the problem each idea solves, its main benefit, and how it works. Keep the amount of information and visual detail consistent across ideas.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which idea would better meet your needs, and why?
- What do you think this product would do for you?
- When would you use it instead of what you do today?
- What would stop you from trying it?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Overall appeal
- Relevance to your needs
- Likelihood of trying
How to use this starter
- When should I use this concept test?
- Use this before committing to a product or feature direction, when you can describe multiple ways to solve the same customer problem.
- What should I customize before starting?
- Describe the problem, core benefit, and basic experience for each idea. Give every option comparable visual polish and detail. Recruit people who actually encounter the problem.
- How should I use the feedback?
- Look for a specific use case behind a preference. Interest is an early signal; it does not establish willingness to pay or actual adoption.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.