Q01
Message
All templatesSales & Revenue
Product Demo Feedback Survey for Prospects
Captures how well a sales demo matched a prospect's actual use case, whether the pacing worked, what questions went unanswered, and how likely they are to move forward — with an AI follow-up that digs into the specific gaps and objections closed questions can't surface, so reps know exactly what to fix before the next call.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
How relevant was the demo to your specific use case?
- Extremely relevant
- Somewhat relevant
- Slightly relevant
- Not relevant at all
Q03
Opinion ScaleRequired
How was the pacing of the demo?
Scale: 1 – 5
Min:Much too slowMax:Much too fast
Q04
MatrixRequired
Rate the demo on each of the following:
4 rows × 5 columns
- Relevance to your use case
- Clarity of explanations
- Depth of technical detail
- Handling of your specific questions
Columns: Poor · Fair · Good · Very good · Excellent
Q05
Multiple ChoiceRequired
Did the demo leave any of your questions unanswered?
- Yes, several questions remain
- Yes, one or two things
- No, everything was covered
- Not sure yet
Q06
AI Interview
Find out specifically what was left unanswered or felt off-target for this prospect's use case: what feature or scenario they needed to see but didn't, and what would have made the demo click. If they said everything was covered, probe whether anything still feels like a risk to moving forward, and what that risk is specifically.
Q07
Opinion ScaleRequired
How likely are you to move forward to a next step (trial, proposal, or contract) after this demo?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Multiple ChoiceRequired
What's the most likely next step for you right now?
- Schedule a follow-up demo
- Move to a trial or pilot
- Request pricing or a proposal
- Need to consult internal stakeholders first
- Not moving forward
Q09
Long Text
What, if anything, would need to be true for you to move forward?
Q10
Multiple Choice
What's your role in this decision?
- Final decision-maker
- Key influencer
- Evaluator/researcher
- End user
- Prefer not to say
Q11
Multiple Choice
What's the size of your organization?
- 1-50 employees
- 51-200 employees
- 201-1,000 employees
- 1,001-5,000 employees
- 5,000+ employees
- Prefer not to say
Q12
Message
That's everything — thank you for the candid feedback! Your responses go straight to the sales team to sharpen how we tailor demos to prospects like you.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes a dedicated AI follow-up (AI follow-up interview) that digs into exactly what was left unanswered or felt off-target for each prospect, not just a flag that something was missing
- Pairs a relevance check (multiple-choice) and pacing rating (rating-scale) with a full matrix rating so reps see both overall fit and item-by-item scoring
- Directly tracks deal-stage signals — likelihood to move forward, most likely next step, and what would need to be true to advance — alongside role and org size for segmentation
- Closes with a open-text prompt on decision conditions, giving reps a concrete 'what to fix before next call' list instead of just satisfaction scores
SurveySparrow
Product Feedback Survey TemplateA general product feedback template rather than one built around a sales demo specifically — no fields for demo pacing, unanswered questions, or next-step likelihood. It's a fielding-ready static template on a broader survey platform, useful for general feedback but not demo-stage sales qualification.
What it does well
- Ready-to-use template on an established survey platform
- Likely supports standard question types (rating, multiple choice, open text)
- Positioned for general product feedback use cases beyond just demos
Where it falls short
- No adaptive AI follow-up to probe specific objections or gaps — closed questions can't surface what a prospect didn't say
- Not tailored to demo-specific signals like pacing, use-case fit, or next-step readiness
- No published methodology or per-response quality scoring
Typeform
Beta Product Feedback Survey TemplateBuilt for beta product feedback rather than post-demo sales feedback, so it's a comparable survey-building approach but not the same use case. It's a static, fielding-ready form with Typeform's conversational UI, not an interview that adapts to individual answers.
What it does well
- Clean, conversational form UI that Typeform is known for
- Ready to field immediately for beta-stage feedback
- Likely includes rating and open-text question types
Where it falls short
- Static question set — no AI follow-up to dig into unanswered questions or objections
- Not structured around demo-specific outcomes like pacing or move-forward likelihood
- No automated per-response quality scoring or transparent prompt logic
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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