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Product Feature Impact & Priority Survey
Collects structured customer input on feature preferences scored by impact, urgency, and usage frequency to inform product roadmap prioritization decisions.
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Product Feature Impact & Priority Survey
Welcome! We'd like to understand which product features matter most to you so we can make smarter roadmap decisions. This survey takes approximately 10 minutes. Your responses are confidential, reported only in aggregate, and used solely for internal product planning. There are no right or wrong answers — we simply want your honest opinions. Participation is entirely voluntary, and you may stop at any time.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
19 questions · ~10 min
Q01
Multiple Choice
Which of the following features would you most like us to add or improve? Please select up to 5.
- Performance improvements
- Reliability and stability
- Integrations with other tools
- Mobile app or mobile optimization
- Customizable dashboards or views
- Data export/import options
- Advanced search and filtering
- Notifications and alerts
- Collaboration and sharing
- Security and admin controls
- Offline access
- API access and webhooks
- Accessibility improvements
- Other (please specify)
Q02
Long Text
You selected 'Other.' Please briefly describe the feature you have in mind.
Message
Thinking about the features you selected, please focus on your single highest priority.
Q03
Dropdown
From the features you selected, which one is your single highest priority?
- Performance improvements
- Reliability and stability
- Integrations with other tools
- Mobile app or mobile optimization
- Customizable dashboards or views
- Data export/import options
- Advanced search and filtering
- Notifications and alerts
- Collaboration and sharing
- Security and admin controls
- Offline access
- API access and webhooks
- Accessibility improvements
- Other (as described)
Q04
Opinion Scale
If this feature were delivered well, how much impact would it have on your work?
Scale: 1 – 7
Min:No impact at allMax:Transformative impact
Q05
Opinion Scale
How urgently do you need this feature?
Scale: 1 – 7
Min:Not at all urgentMax:Extremely urgent
Q06
Dropdown
How often would you use this feature in your typical work?
- Several times a day
- Daily
- Weekly
- Monthly
- Quarterly or less
- Only occasionally
Q07
AI Interview
What specific job or problem would this feature help you with? A recent example is especially helpful.
Q08
Multiple Choice
Would you like to tell us about a second priority feature?
- Yes, I have another priority
- No, I'm done with feature priorities
Q09
Dropdown
Which feature is your second highest priority?
- Performance improvements
- Reliability and stability
- Integrations with other tools
- Mobile app or mobile optimization
- Customizable dashboards or views
- Data export/import options
- Advanced search and filtering
- Notifications and alerts
- Collaboration and sharing
- Security and admin controls
- Offline access
- API access and webhooks
- Accessibility improvements
- Other (as described)
Q10
Opinion Scale
If this second feature were delivered well, how much impact would it have on your work?
Scale: 1 – 7
Min:No impact at allMax:Transformative impact
Q11
Opinion Scale
How urgently do you need this second feature?
Scale: 1 – 7
Min:Not at all urgentMax:Extremely urgent
Q12
Long Text
What specific job or problem would this second feature help you with?
Q13
Long Text
Based on your responses in this survey, is there anything else you'd like to share about the features or improvements that matter most to you?
Q14
Dropdown
How long have you been using our product?
- I haven't used it yet
- Less than 1 month
- 1–6 months
- 6–12 months
- 1–3 years
- More than 3 years
Q15
Multiple Choice
Which platforms do you primarily use for our product? Select all that apply.
- Desktop web
- Mobile web
- Mobile app
- Other
Q16
Dropdown
Which of the following best describes your primary role?
- Individual contributor
- Team lead or manager
- Executive or owner
- Product or design
- Engineering or IT
- Operations or support
- Sales or marketing
- Other
Q17
Dropdown
How many people work at your company?
- Just me
- 2–10
- 11–50
- 51–200
- 201–1,000
- 1,001+
Q18
Dropdown
Which industry best describes your organization?
- Technology
- Professional services
- Education
- Healthcare
- Financial services
- Manufacturing
- Nonprofit or public sector
- Other (please specify)
Q19
Dropdown
Where are you primarily located?
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
- Other
Message
Thank you for your time — your input directly shapes our product roadmap. We appreciate your help!
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Scores every selected feature by impact, urgency, and usage frequency using paired opinion-scale and dropdown questions, giving structured data for roadmap ranking rather than open-ended wishlists.
- Includes an AI follow-up interview question that asks respondents to describe a specific job or problem the feature would solve, surfacing real use-case context that static forms can't probe into.
- Supports a second-priority feature branch (with its own impact, urgency, and open-text problem-description questions) so you capture ranked preferences, not just a single pick.
- Closes with role, company size, industry, tenure, and platform-usage questions, letting you segment feature demand by customer type before making prioritization calls.
SurveyMonkey
Product Feature Survey TemplateA ready-to-field static template for gathering feature feedback, backed by SurveyMonkey's broad distribution and benchmarking tools. It's built around fixed question sets rather than adaptive questioning, so depth on any single answer depends entirely on how many follow-up questions were pre-written into the template. Good for quick fielding, less suited to probing the 'why' behind a preference.
What it does well
- Well-established survey platform with strong distribution, panel, and reporting tooling
- Ready-to-use template lowers setup time for standard feature-feedback collection
- Likely includes benchmarking against SurveyMonkey's broader survey database
Where it falls short
- No adaptive AI follow-up interviewing — question paths are fixed at design time, not shaped by each respondent's answers
- No voice AI interview option for richer qualitative capture
- No published per-response quality scoring or transparent prompt methodology
SurveySparrow
Product Feedback Survey TemplateA conversational-style, chat-like template aimed at general product feedback rather than structured impact/urgency/frequency prioritization. Its conversational UI improves completion rates but the flow is still pre-scripted, not dynamically generated per respondent. Best suited for lightweight sentiment capture rather than roadmap-ranking analysis.
What it does well
- Chat-style conversational format designed to feel more engaging than a standard form
- Mobile-friendly presentation suited to quick feedback collection
- Template is broader/general-purpose, usable across multiple product-feedback scenarios
Where it falls short
- Conversational UI is not the same as adaptive AI interviewing — question order and wording are fixed, not generated from prior answers
- No voice AI interview or guided screen-share task capability
- No automated per-response quality scoring or transparent AI prompt disclosure
Frequently asked questions
What questions are in the “Product Feature Impact & Priority Survey” template?
The template includes 19 ready-to-use questions, starting with: “Which of the following features would you most like us to add or improve? Please select up to 5.” · “You selected 'Other.' Please briefly describe the feature you have in mind.” · “From the features you selected, which one is your single highest priority?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 19 questions in about 10 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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