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Product & UX

Product Feature Impact & Priority Survey

Collects structured customer input on feature preferences scored by impact, urgency, and usage frequency to inform product roadmap prioritization decisions.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

22 questions · ~10 min
Q01
Message

Welcome! We'd like to understand which product features matter most to you so we can make smarter roadmap decisions. This survey takes approximately 10 minutes. Your responses are confidential, reported only in aggregate, and used solely for internal product planning. There are no right or wrong answers — we simply want your honest opinions. Participation is entirely voluntary, and you may stop at any time.

Q02
Multiple Choice

Which of the following features would you most like us to add or improve? Please select up to 5.

  • Performance improvements
  • Reliability and stability
  • Integrations with other tools
  • Mobile app or mobile optimization
  • Customizable dashboards or views
  • Data export/import options
  • Advanced search and filtering
  • Notifications and alerts
  • Collaboration and sharing
  • Security and admin controls
  • Offline access
  • API access and webhooks
  • Accessibility improvements
  • Other (please specify)
Q03
Message

Thinking about the features you selected, please focus on your single highest priority.

Q04
Multiple Choice

Would you like to tell us about a second priority feature?

  • Yes, I have another priority
  • No, I'm done with feature priorities
Q05
Long Text

Based on your responses in this survey, is there anything else you'd like to share about the features or improvements that matter most to you?

Q06
Dropdown

How long have you been using our product?

  • I haven't used it yet
  • Less than 1 month
  • 1–6 months
  • 6–12 months
  • 1–3 years
  • More than 3 years
Q07
Message

Thank you for your time — your input directly shapes our product roadmap. We appreciate your help!

Q08
Long Text

You selected 'Other.' Please briefly describe the feature you have in mind.

Q09
Dropdown

From the features you selected, which one is your single highest priority?

  • Performance improvements
  • Reliability and stability
  • Integrations with other tools
  • Mobile app or mobile optimization
  • Customizable dashboards or views
  • Data export/import options
  • Advanced search and filtering
  • Notifications and alerts
  • Collaboration and sharing
  • Security and admin controls
  • Offline access
  • API access and webhooks
  • Accessibility improvements
  • Other (as described)
Q10
Dropdown

Which feature is your second highest priority?

  • Performance improvements
  • Reliability and stability
  • Integrations with other tools
  • Mobile app or mobile optimization
  • Customizable dashboards or views
  • Data export/import options
  • Advanced search and filtering
  • Notifications and alerts
  • Collaboration and sharing
  • Security and admin controls
  • Offline access
  • API access and webhooks
  • Accessibility improvements
  • Other (as described)
Q11
Multiple Choice

Which platforms do you primarily use for our product? Select all that apply.

  • Desktop web
  • Mobile web
  • Mobile app
  • Other
Q12
Opinion Scale

If this feature were delivered well, how much impact would it have on your work?

Scale: 1 – 7
Min:No impact at allMax:Transformative impact
Q13
Opinion Scale

If this second feature were delivered well, how much impact would it have on your work?

Scale: 1 – 7
Min:No impact at allMax:Transformative impact
Q14
Dropdown

Which of the following best describes your primary role?

  • Individual contributor
  • Team lead or manager
  • Executive or owner
  • Product or design
  • Engineering or IT
  • Operations or support
  • Sales or marketing
  • Other
Q15
Opinion Scale

How urgently do you need this feature?

Scale: 1 – 7
Min:Not at all urgentMax:Extremely urgent
Q16
Opinion Scale

How urgently do you need this second feature?

Scale: 1 – 7
Min:Not at all urgentMax:Extremely urgent
Q17
Dropdown

How many people work at your company?

  • Just me
  • 2–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001+
Q18
Dropdown

How often would you use this feature in your typical work?

  • Several times a day
  • Daily
  • Weekly
  • Monthly
  • Quarterly or less
  • Only occasionally
Q19
Long Text

What specific job or problem would this second feature help you with?

Q20
Dropdown

Which industry best describes your organization?

  • Technology
  • Professional services
  • Education
  • Healthcare
  • Financial services
  • Manufacturing
  • Nonprofit or public sector
  • Other (please specify)
Q21
AI Interview

What specific job or problem would this feature help you with? A recent example is especially helpful.

Q22
Dropdown

Where are you primarily located?

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa
  • Other

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Scores every selected feature by impact, urgency, and usage frequency using paired opinion-scale and dropdown questions, giving structured data for roadmap ranking rather than open-ended wishlists.
  • Includes an AI follow-up interview question that asks respondents to describe a specific job or problem the feature would solve, surfacing real use-case context that static forms can't probe into.
  • Supports a second-priority feature branch (with its own impact, urgency, and open-text problem-description questions) so you capture ranked preferences, not just a single pick.
  • Closes with role, company size, industry, tenure, and platform-usage questions, letting you segment feature demand by customer type before making prioritization calls.

SurveyMonkey

Product Feature Survey Template

A ready-to-field static template for gathering feature feedback, backed by SurveyMonkey's broad distribution and benchmarking tools. It's built around fixed question sets rather than adaptive questioning, so depth on any single answer depends entirely on how many follow-up questions were pre-written into the template. Good for quick fielding, less suited to probing the 'why' behind a preference.

What it does well

  • Well-established survey platform with strong distribution, panel, and reporting tooling
  • Ready-to-use template lowers setup time for standard feature-feedback collection
  • Likely includes benchmarking against SurveyMonkey's broader survey database

Where it falls short

  • No adaptive AI follow-up interviewing — question paths are fixed at design time, not shaped by each respondent's answers
  • No voice AI interview option for richer qualitative capture
  • No published per-response quality scoring or transparent prompt methodology

SurveySparrow

Product Feedback Survey Template

A conversational-style, chat-like template aimed at general product feedback rather than structured impact/urgency/frequency prioritization. Its conversational UI improves completion rates but the flow is still pre-scripted, not dynamically generated per respondent. Best suited for lightweight sentiment capture rather than roadmap-ranking analysis.

What it does well

  • Chat-style conversational format designed to feel more engaging than a standard form
  • Mobile-friendly presentation suited to quick feedback collection
  • Template is broader/general-purpose, usable across multiple product-feedback scenarios

Where it falls short

  • Conversational UI is not the same as adaptive AI interviewing — question order and wording are fixed, not generated from prior answers
  • No voice AI interview or guided screen-share task capability
  • No automated per-response quality scoring or transparent AI prompt disclosure

Frequently asked questions

What questions are in the “Product Feature Impact & Priority Survey” template?

The template includes 22 ready-to-use questions, starting with: “Welcome! We'd like to understand which product features matter most to you so we can make smarter roadmap decisions. Thi…” · “Which of the following features would you most like us to add or improve? Please select up to 5.” · “Thinking about the features you selected, please focus on your single highest priority.”. The full set is previewed above, and every question is editable.

How long does this survey take to complete?

Respondents typically finish the 22 questions in about 10 minutes.

Can I customize this template?

Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.

Is this template free to use?

Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

Use this templateStart free

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