E-commerce
Product hero image test template
Choose a main image that represents the product clearly and accurately. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose a main image that represents the product clearly and accurately.
Target audience
[Shoppers comparing products in your category]
Inside the template
Your starting brief
Compare main images for [your product listing]. Use actual product references with the same crop size and price context. Make included items distinguishable from props.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which image better helps you understand the product, and why?
- What do you think is included in the purchase?
- Which feature or detail is easy to see?
- What could misrepresent the size or contents?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Product clarity
- Visual appeal
- Purchase consideration
How to use this starter
- When should I use this concept test?
- Use this when you need to choose a main image that represents the product clearly and accurately.
- What should I customize before starting?
- Use actual product references with the same crop size and price context. Make included items distinguishable from props. Recruit shoppers comparing products in your category.
- How should I use the feedback?
- Check feedback against the real product. Use live shopping behavior to evaluate conversion after refining the presentation.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.