Brand & messaging
Product naming test template
Compare candidate names for meaning, relevance, and ease of understanding.
Use this concept testEditable starter · English content
What you want to learn
Find a name that communicates the intended meaning without unwanted associations.
Target audience
[People who could use the product or feature]
Inside the template
Your starting brief
Compare names for [your product or feature]. Present each name as a simple text card with the same typeface, size, and neutral background. Give every option the same one-sentence product description. Review generated text for exact spelling.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which name better fits this product, and why?
- What do you think a product with this name would do?
- How would you say this name aloud?
- What associations or confusing meanings come to mind?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Fit with product purpose
- Ease of understanding
- Appeal
How to use this starter
- When should I use this concept test?
- Use this when shortlisting names for a product or feature and checking whether people infer the intended meaning.
- What should I customize before starting?
- Present names as neutral text cards with equal typography and the same product description. Verify every spelling before launch; visual generation can distort text.
- How should I use the feedback?
- Look for comprehension problems, pronunciation friction, and unwanted associations. Audience feedback does not determine legal availability or replace checks in other markets and languages.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.