Ads & campaigns
Promotional offer test template
Choose an offer presentation people can interpret accurately. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose an offer presentation people can interpret accurately.
Target audience
[Shoppers who might consider your promotion]
Inside the template
Your starting brief
Compare promotional messages for [your product]. Show the exact price, discount conditions, dates, and exclusions. Distinguish testing the offer itself from testing how the same offer is worded.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which offer is more useful for your situation, and why?
- What would you pay and what would you receive?
- Which condition could change your decision?
- What makes the offer worthwhile or unappealing?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Offer clarity
- Perceived value
- Purchase consideration
How to use this starter
- When should I use this concept test?
- Use this when you need to choose an offer presentation people can interpret accurately.
- What should I customize before starting?
- Show the exact price, discount conditions, dates, and exclusions. Distinguish testing the offer itself from testing how the same offer is worded. Recruit shoppers who might consider your promotion.
- How should I use the feedback?
- Use this feedback to revise the message. Measure actual opens, clicks, and purchases in a live campaign experiment.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.