Purchase hesitation text interview template
Explore what happened when someone considered [product] but did not buy.
Use this templateEditable study draft · English content
Before you launch
Define a recent evaluation event. Include the participant’s chosen outcome, even if they chose to do nothing.
Opens an AI-moderated text interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- What brought you to consider [product]?
- What were you trying to learn before deciding?
- Which information did you find, and what was still unclear?
- What happened at the point you decided not to purchase?
- What did you do instead?
Plan your study
Who should take part?
People who recently evaluated [product] without purchasing.
What should I customize before launching?
Define a recent evaluation event. Include the participant’s chosen outcome, even if they chose to do nothing.
How should I use the findings?
Identify information gaps and trade-offs without assuming every non-purchase is a checkout problem.