Recommendation text interview template

Explore the experience behind a recommendation or reluctance to recommend [product].

Use this template

Editable study draft · English content

Before you launch

Specify the product and ask about a real conversation where possible.

Opens an AI-moderated text interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.

Discussion guide

  1. When did you last talk to someone about [product]?
  2. What did you tell them?
  3. Which experience most influenced what you said?
  4. Who would you feel comfortable recommending it to?
  5. What would make you hesitate?

Plan your study

Who should take part?

Customers with recent experience using [product].

What should I customize before launching?

Specify the product and ask about a real conversation where possible.

How should I use the findings?

Keep recommendation intent distinct from actual recommendations. Use the examples to understand fit and reservation.

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Recommendation text interview Template | QuestionPunk