Referral behavior voice interview template
Understand when customers recommend [product] and what they actually say.
Use this templateEditable study draft · English content
Before you launch
Define a recall window and include people who chose not to recommend.
Opens an AI-moderated voice interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- Tell me about the last time someone asked you about a product like [product].
- What did you say or do?
- What made you comfortable or hesitant to mention it?
- How did you describe who it would suit?
- What happened after the conversation?
Plan your study
Who should take part?
Customers who recently recommended or considered recommending [product].
What should I customize before launching?
Define a recall window and include people who chose not to recommend.
How should I use the findings?
Separate stated advocacy from actual referral behavior. Look for situations that make a recommendation useful or risky.