Packaging & retail
Retail display test template
Choose a display direction that communicates the product and offer clearly. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose a display direction that communicates the product and offer clearly.
Target audience
[Shoppers who visit the intended store type]
Inside the template
Your starting brief
Compare in-store display mockups for [your product]. Use the same shelf context, product count, camera angle, and offer. Treat the images as static concepts, not an attention-tracking exercise.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which display better helps you understand the offer, and why?
- What do you think is being sold here?
- Which detail draws your interest or distracts you?
- What information would you still need before choosing?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Offer clarity
- Visual appeal
- Purchase consideration
How to use this starter
- When should I use this concept test?
- Use this when you need to choose a display direction that communicates the product and offer clearly.
- What should I customize before starting?
- Use the same shelf context, product count, camera angle, and offer. Treat the images as static concepts, not an attention-tracking exercise. Recruit shoppers who visit the intended store type.
- How should I use the feedback?
- Review comprehension alongside appeal. Static images do not measure physical handling, shelf attention, or sales.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.