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Season Ticket Holder Renewal & Retention Survey
Measures renewal intent, experience satisfaction, value drivers, price sensitivity, and barriers to renewal among current season ticket holders to inform retention strategy.
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Season Ticket Holder Renewal & Retention Survey
Welcome, and thank you for taking part in this survey about your season ticket experience. This survey takes approximately 6–8 minutes to complete. Your responses are confidential and will be reported in aggregate only — individual answers will not be shared. There are no right or wrong answers; we are interested in your honest opinions. Participation is voluntary, and you may stop at any time. Your feedback will be used to improve the season ticket holder experience.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
16 questions · ~9 min
Q01
Multiple Choice
Which of the following best describes your current plans for next season?
- I already renewed for next season
- I plan to renew
- I'm unsure yet
- I do not plan to renew
- Not applicable (e.g., relocating)
Q02
Dropdown
When did you complete your renewal for next season?
- As soon as renewal opened
- Within the first week
- Midway through the renewal window
- Near the deadline
- After a reminder
- I have not yet renewed
- Other (please specify)
Q03
Opinion Scale
Overall, how would you rate your experience as a season ticket holder this season?
Scale: 1 – 7
Min:Very poorMax:Excellent
Q04
Opinion Scale
How satisfied were you with the renewal process this season?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q05
Multiple Choice
Which of the following club touchpoints did you use this season? Select all that apply.
- Mobile app
- Account manager
- Team website or portal
- Stadium ticket office
- Email newsletters
- Phone support
- In-venue kiosks
- None of the above
- Other (please specify)
Q06
Opinion Scale
How likely are you to recommend being a season ticket holder to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q07
Opinion Scale
How likely are you to renew your season ticket for next season?
Scale: 1 – 7
Min:Very unlikelyMax:Very likely
Q08
Ranking
Please rank the following reasons for renewing from most to least important to you.
- Team loyalty
- Value for money
- Seat location and sightlines
- Game-day atmosphere
- Priority access (e.g., playoffs, presales)
- Tradition with friends or family
Drag to rank
Q09
Multiple Choice
Which of the following factors, if any, make you hesitant about renewing? Select all that apply.
- Total cost
- Potential price increase
- Team performance
- Schedule or attendance conflicts
- Seat location concerns
- Transportation or parking
- Customer service experience
- Prefer single-game purchases
- Moving or relocation
- None — I have no hesitations
- Other (please specify)
Q10
Long Text
Approximately how much would you be willing to pay in total for a season ticket next season? Please enter an amount in your local currency.
Q11
Long Text
If you could change one thing about the season ticket experience, what would most increase your likelihood of renewing?
Q12
AI Interview
Based on your responses, we'd like to explore your season ticket renewal thoughts in a bit more depth.
Q13
Dropdown
What is your age group?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q14
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Q15
Dropdown
Approximately how far do you live from the venue?
- Less than 10 miles (16 km)
- 10–25 miles (16–40 km)
- 26–50 miles (41–80 km)
- 51–100 miles (81–160 km)
- More than 100 miles (160+ km)
- Prefer not to say
Q16
Dropdown
How many seasons have you held a season ticket with this club?
- This is my first season
- 2–3 seasons
- 4–6 seasons
- 7–10 seasons
- More than 10 seasons
- Prefer not to say
Message
Thank you for your time — your feedback directly helps us improve the season ticket experience for holders like you.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “Season Ticket Holder Renewal & Retention Survey” template?
The template includes 16 ready-to-use questions, starting with: “Which of the following best describes your current plans for next season?” · “When did you complete your renewal for next season?” · “Overall, how would you rate your experience as a season ticket holder this season?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 16 questions in about 9 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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