Q01
Message
All templatesMarket Research
Seminar Purchase Motivation & Pricing Survey
Uncovers what actually drives people to buy seminars, workshops, and paid training — skill gaps, career pressure, employer funding, urgency, or discounts — plus pricing perception. Built for seminar and training providers refining offers, messaging, and price points. The AI follow-up interview reconstructs the exact moment a respondent decided to purchase and what nearly stopped them.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
13 questions · ~7 min
Q02
Multiple ChoiceRequired
Which seminar or workshop did you most recently purchase from us?
- (Replace with Seminar/Workshop A)
- (Replace with Seminar/Workshop B)
- (Replace with Seminar/Workshop C)
- Other
Q03
Best–Worst Trade-off (MaxDiff)Required
Which of these mattered most, and least, when you decided to purchase this seminar?
- Filling a specific skill gap I had identified
- Advancing my career or qualifying for a promotion
- My employer required or paid for it
- Networking opportunities with peers or speakers
- Reputation or expertise of the speaker/instructor
- Earning a certification or credential
- A limited-time discount or promotion
- Recommendation from a colleague or peer
Pick best & worst per setBest:Most influential in my decision to purchaseWorst:Least influential in my decision to purchase
Q04
MatrixRequired
How much do you agree with each statement about your purchase experience?
5 rows × 5 columns
- The price felt fair for the value promised.
- The seminar description clearly explained what I would learn.
- I trusted the reviews or testimonials I saw.
- I felt urgency to register before seats or pricing ran out.
- The registration process was quick and easy.
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
Opinion ScaleRequired
How likely are you to purchase another seminar from us in the next 12 months?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q06
Price Sensitivity (Van Westendorp)Required
Thinking about this seminar's price, answer the following four questions.
- At what price would this seminar seem so cheap that you'd question its quality?
- At what price would this seminar seem like a bargain — a great value for the money?
- At what price would this seminar start to seem expensive, though you'd still consider purchasing it?
- At what price would this seminar be so expensive that you would not consider purchasing it?
Q07
Ranking
Rank these sources by how much they influenced your decision to purchase, from most to least influential.
- Seminar website or landing page
- Email from the seminar provider
- Colleague or peer recommendation
- Online reviews or testimonials
- Social media advertisement
- Past experience with this provider
Drag to rank
Q08
AI Interview
Reconstruct the specific moment the respondent decided to purchase: what triggered them to start looking, what almost made them not buy, and which single factor tipped the decision. If they ranked 'employer required or paid for it' as a top motivator, probe whether they would have purchased it themselves without employer support. If pricing or value concerns come up, dig into what specific price or added value would have made the decision easier.
Q09
Short Text
What almost stopped you from completing the purchase, if anything?
Q10
Multiple Choice
What is your current role level?
- Individual contributor
- Manager
- Director
- VP or above
- Business owner / Self-employed
- Prefer not to say
Q11
Dropdown
What industry do you work in?
- Technology
- Finance & Insurance
- Healthcare
- Education
- Retail & Consumer Goods
- Manufacturing
- Professional Services
- Government / Nonprofit
- Other
- Prefer not to say
Q12
Multiple Choice
How many employees work at your organization?
- 1-10 employees
- 11-50 employees
- 51-200 employees
- 201-1,000 employees
- 1,000+ employees
- Prefer not to say
Q13
Message
That's everything — thank you! Your responses feed directly into how we price and design future seminars, and someone on our team may reach out about the specific feedback you shared.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an AI follow-up interview that reconstructs the exact moment a respondent decided to purchase and what nearly stopped them, going beyond static rating questions
- Combines a Van Westendorp pricing exercise with a MaxDiff on purchase drivers and a ranking of influence sources, giving triangulated pricing and motivation data in one instrument
- Captures firmographic and role context (role level, industry, company size) so providers can segment purchase motivation by buyer profile
- Closes with a short open-text question on near-purchase hesitation, surfacing objections that fixed-choice questions alone would miss
QuestionPro
Seminar Purchase Motivation Survey TemplateThis is a direct competitor template covering the same topic — what drives seminar and workshop purchases. It appears to be a fielding-ready survey template rather than a guide, built on QuestionPro's standard survey engine. It likely covers similar ground (motivations, pricing, satisfaction) but through fixed question formats rather than adaptive interviewing.
What it does well
- Purpose-built specifically for seminar purchase motivation, so questions are pre-tailored to this use case
- Backed by QuestionPro's established survey platform with broad question-type support and reporting
- Likely quick to deploy for teams already using QuestionPro
Where it falls short
- No adaptive AI follow-up interview to reconstruct the actual purchase decision moment — respondents pick from preset options with no probing
- No indication of voice AI interviews or guided screen-share tasks
- No published methodology on how questions were derived or scored, unlike transparent prompt-based scoring
Frequently asked questions
What questions are in the “Seminar Purchase Motivation & Pricing Survey” template?
The template includes 13 ready-to-use questions, starting with: “Thanks for taking a few minutes to share what led you to purchase a seminar with us! Your honest answers help us build b…” · “Which seminar or workshop did you most recently purchase from us?” · “Which of these mattered most, and least, when you decided to purchase this seminar?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 13 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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