Product & offers
Service concept test template
Choose a service promise that fits customer expectations. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose a service promise that fits customer expectations.
Target audience
[People who experience the problem your service addresses]
Inside the template
Your starting brief
Compare service directions for [your business]. Show the problem, service steps, expected deliverables, and scope boundaries for each alternative.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which service would better address your situation, and why?
- What would you expect the provider to do?
- Which part would you prefer to handle yourself?
- What information would you need before contacting the provider?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Need fit
- Scope clarity
- Interest in contacting
How to use this starter
- When should I use this concept test?
- Use this when you need to choose a service promise that fits customer expectations.
- What should I customize before starting?
- Show the problem, service steps, expected deliverables, and scope boundaries for each alternative. Recruit people who experience the problem your service addresses.
- How should I use the feedback?
- Use reported preference to refine the proposition. It does not establish actual adoption, demand, or willingness to pay.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.