Q01
Message
All templatesMarketing & Growth
Social Media Usage & Brand Engagement Habits Survey
Maps how people actually spend time on social platforms, which content formats earn a follow, and how that behavior translates into purchases — with an AI follow-up interview that reconstructs a real recent purchase decision instead of relying on self-reported influence scores. Built for marketing and growth teams sizing up social strategy.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
12 questions · ~7 min
Q02
Multiple ChoiceRequired
Which social media platforms have you personally used in the last 30 days?
- TikTok
- X (Twitter)
- YouTube
- Snapchat
Q03
Point AllocationRequired
Thinking about a typical week, split 100 points across these platforms based on how much time you spend on each. Put 0 for platforms you don't use.
- TikTok
- X (Twitter)
- YouTube
- Other
Allocate 100 points
Q04
MatrixRequired
How often do you do each of the following on social media?
6 rows × 5 columns
- Scroll a feed without a specific goal
- Watch videos or reels
- Message friends or family
- Follow or check in on brands and creators
- Browse or shop for products
- +1 more
Columns: Never · Rarely · Sometimes · Often · Every day
Q05
Best–Worst Trade-off (MaxDiff)Required
Which of these makes you most likely, versus least likely, to follow a brand on social media?
- Entertaining or funny content
- Discounts and promotions
- Educational product content
- Behind-the-scenes look at the company
- Content from real customers
- Influencer or creator partnerships
- Fast, helpful customer service replies
- Contests and giveaways
Pick best & worst per setBest:Most likely to make me followWorst:Least likely to make me follow
Q06
Opinion ScaleRequired
How much do posts from brands you follow influence what you end up buying?
Scale: 1 – 7
Min:No influence at allMax:Major influence
Q07
Multiple ChoiceRequired
Have you ever bought a product after seeing it on social media?
- Yes, within the last month
- Yes, but longer ago
- No, never
- Not sure / can't remember
Q08
AI Interview
Reconstruct one real, recent time the respondent bought something after seeing it on social media (or, if they said 'never' or 'not sure', explore what stops them from ever converting). Anchor on specifics: which platform, what the post or video looked like, who posted it, how long between seeing it and buying, and what almost stopped them. Push past vague answers like 'it looked cool' to get the actual trigger moment.
Q09
Rating ScaleRequired
How much do you trust content that brands post directly on their own social media accounts?
Range: 1 – 5
Min:Don't trust it at allMax:Trust it completely
Q10
Multiple Choice
What's your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
Q11
Multiple Choice
What's your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q12
Message
Thanks so much for sharing how you use social media — this is really helpful. Your answers will be combined with others to shape our social content and platform strategy, and no individual response will be shared or identified.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Goes beyond self-reported influence scores with an AI follow-up interview that reconstructs one real, recent purchase the respondent made after seeing something on social media
- Combines quantitative platform-time allocation (constant sum across platforms), behavioral frequency tracking (matrix), and trade-off analysis (max-diff on what drives a brand follow) in one flow
- Opens and closes with natural chat messages that frame the survey conversationally rather than as a cold form, which supports better completion and honesty
- Automated per-response quality scoring and an auto-generated report mean marketing and growth teams get analysis-ready output instead of raw export data to clean up themselves
Jotform
Social Media Usage Survey Form TemplateA ready-to-field static form template covering general social media usage habits, easily customizable in Jotform's drag-and-drop builder. It's built for quick deployment and integrates with Jotform's broader form ecosystem (payments, notifications, etc.), but it's a fixed question set rather than an adaptive interview. Good for basic usage tracking, not for probing the 'why' behind a purchase decision.
What it does well
- Fast to deploy and customize via a familiar drag-and-drop form builder
- Fits into Jotform's wider suite of integrations (notifications, payment add-ons, etc.)
- Likely offers a free tier suitable for quick, low-stakes fielding
Where it falls short
- Static question set with no adaptive follow-up probing into individual responses
- No mechanism to reconstruct a specific purchase decision — relies on generic usage questions
- No published methodology on how questions were validated or scored
SurveySparrow
Social Media Usage QuestionnaireA conversational-style questionnaire template positioned for marketing use cases, which aligns well with SurveySparrow's chat-like survey format. It covers usage habits but appears to be a fixed-flow questionnaire rather than one that dynamically branches based on what a respondent actually says. Useful for straightforward usage snapshots rather than deep behavioral reconstruction.
What it does well
- Conversational UI format that can feel more engaging than a traditional grid-style form
- Marketing-specific template framing suggests relevance to brand/social use cases
- Likely mobile-friendly given SurveySparrow's chat-form design
Where it falls short
- No adaptive AI interviewing — the conversational tone is templated, not dynamically generated per respondent
- No voice AI interview or screen-share task option for deeper qualitative capture
- No transparent, published prompt logic behind how follow-up questions (if any) are chosen
QuestionPro
Social Media Survey+Free Questionnaire TemplateA broad, free social media survey template from an established enterprise survey platform, likely covering general usage and sentiment questions. It benefits from QuestionPro's mature analytics and reporting dashboard, but the template itself is a standard question bank rather than an interview that adapts to each respondent's actual behavior. Best suited for high-volume, low-depth usage snapshots.
What it does well
- Backed by an established survey platform with mature reporting and analytics dashboards
- Offered as a free template, lowering the barrier to quick testing
- Broad general-purpose coverage of social media usage topics
Where it falls short
- Fixed question bank with no adaptive AI follow-up probing on individual answers
- No purchase-reconstruction mechanism — relies on standard self-reported influence-style questions
- No voice AI interview option or guided screen-share task for behavioral evidence
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
Related templates
More studies from the same category.
Marketing & Growth
Brand Mindset IQ: Awareness, Perception & Loyalty
Maps how your brand actually lives in customers' minds — unaided recall, aided awareness, familiarity, image attributes, consideration, and recommend intent — plus a best-worst trade-off on what drives choice in the category. An AI follow-up interview digs into the reasoning behind low scores or shaky consideration instead of leaving it as a number. Built for brand and marketing teams tracking health over time.
View templateMarketing & Growth
Corporate Marketing Perception & Impact Survey
Gauges how customers and prospects actually experience a company's marketing — which channels land, whether the message is clear and differentiated, and how the brand's qualities come across. An AI follow-up interview digs into the 'why' behind clarity and differentiation scores instead of stopping at the number.
View templateMarketing & Growth
Campaign Donor Motivation and Retention Survey
Captures why donors gave to a specific fundraising or political campaign, how smooth the giving experience felt, and how likely they are to give again — with an AI follow-up that digs into the real reasons behind a donor's likelihood-to-repeat score instead of a generic satisfaction rating. Built for nonprofits, campaigns, and cause marketers running donation drives.
View templateMarketing & Growth
Advertisement Concept & Creative Evaluation Survey
Tests a single ad — video, print, or social creative — for clarity, appeal, relevance, and purchase impact before it goes live. An AI follow-up interview digs into the specific moment respondents got confused, bored, or excited, surfacing the 'why' behind the ratings so creative teams know exactly what to cut, keep, or clarify.
View templateMarketing & Growth
Brand Performance & Health Tracking Survey
Tracks how your brand is remembered, perceived, and chosen versus competitors — awareness, attribute ratings, and recommendation likelihood — then uses an AI follow-up to uncover the real reasons behind each respondent's recommendation score. Built for marketing teams running quarterly or annual brand health checks.
View templateMarketing & Growth
Parent Perspectives on Child Email Usage & Safety
Explores how parents currently manage their child's email account — what it's used for, what worries them most, and which safety features they'd actually value. An AI follow-up interview digs into the real story behind a recent scare or close call, surfacing details a checklist question can't capture. Built for teams designing kid-safe email or parental-control products.
View template