Ads & campaigns
Social post test template
Choose a post that communicates the announcement and invites relevant interest. Start with a comparison brief, follow-up questions, and rating scales.
Use this concept testEditable starter · English content
What you want to learn
Choose a post that communicates the announcement and invites relevant interest.
Target audience
[People who follow content in your category]
Inside the template
Your starting brief
Compare social post directions for [your announcement]. Use the same platform format and factual announcement. Keep image dimensions and surrounding context equivalent.
Add your product details and review the concepts before launching the study.
Comparison and follow-up questions
- Which post better communicates this announcement, and why?
- What is new or useful in this post?
- Which visual or phrase supports the message?
- What would you want to know after seeing it?
Rating scales
Five points, from “Not at all” to “Extremely”. Review the wording for your study.
- Announcement clarity
- Relevance
- Interest in learning more
How to use this starter
- When should I use this concept test?
- Use this when you need to choose a post that communicates the announcement and invites relevant interest.
- What should I customize before starting?
- Use the same platform format and factual announcement. Keep image dimensions and surrounding context equivalent. Recruit people who follow content in your category.
- How should I use the feedback?
- Use this feedback to revise the message. Measure actual opens, clicks, and purchases in a live campaign experiment.
- What opens when I use this template?
- An editable concept-test draft with the brief, comparison prompt, follow-up questions, and five-point rating scales shown here. Replace the placeholders and review the settings before generating concepts or collecting responses.
Prepare your next step
Explore a related starter or browse the full collection.