Q01
Message
All templatesMarket Research
Sports Betting Habits, Spend, and Promotions Survey
Measures how adults engage with sports betting apps: which platforms they use, how often and how much they wager, how promotions shape behavior, and how aware they are of problem-gambling warning signs. An AI follow-up digs into the 'why' behind spending patterns and promo influence that closed questions can't fully capture. For market researchers and responsible-gambling teams.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
ConsentRequired
Before we start, please confirm the following.
Q03
Multiple ChoiceRequired
Which sports betting apps or platforms have you used in the last 12 months?
- DraftKings
- FanDuel
- BetMGM
- Caesars Sportsbook
- ESPN Bet
- (Template note: replace or add operators licensed in your market)
Q04
Multiple ChoiceRequired
In the last 30 days, how often did you place a sports bet?
- Not at all
- 1-2 times total
- About once a week
- Several times a week
- Daily or almost daily
Q05
NumberRequired
Approximately how much money (in USD) did you spend on sports betting in the last 30 days, including amounts you won and re-wagered?
Q06
Multiple Choice
Which types of bets have you placed in the last 30 days?
- Straight bet / moneyline
- Point spread
- Parlay / accumulator
- In-play / live betting
- Prop bets
- Daily fantasy sports contests
Q07
MatrixRequired
How much do you agree with the following statements about betting promotions?
4 rows × 5 columns
- Promotional offers make me bet more than I originally planned.
- I understand the terms and conditions of the promotions I use.
- Free bet or bonus offers influence which app I choose.
- I keep close track of how much promotional credit I've used.
Columns: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q08
Multiple Choice
Which types of promotions have you used in the last 30 days?
- Sign-up / welcome bonus
- Deposit match bonus
- Free bet or bonus bet
- Odds boost
- Referral bonus
- None of these
Q09
Opinion ScaleRequired
How familiar are you with the warning signs of problem gambling?
Scale: 1 – 5
Min:Not familiar at allMax:Extremely familiar
Q10
Multiple Choice
In the last 12 months, have you tried to cut back on sports betting but found it difficult?
- Never tried to cut back
- Tried and succeeded easily
- Tried and found it somewhat difficult
- Tried and found it very difficult
- Prefer not to say
Q11
AI Interview
Explore the reasoning behind this respondent's spend and betting frequency: ask what typically triggers a betting session (a game they're watching, a promo notification, boredom, socializing), and whether their actual spend last month matched what they intended to spend. If they said promotions influence which app they use, probe a specific recent example of a promo they used and whether it changed how much or how often they bet. If they indicated they tried to cut back and found it difficult, gently ask what made it hard and whether they've looked into any support resources — do not diagnose or lecture, just listen and note details.
Q12
Multiple Choice
Which age range are you in?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q13
Multiple Choice
How do you describe your gender?
- Male
- Female
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q14
Message
Thank you for your honesty — this helps us understand real betting habits and where support might be needed. Your responses will be aggregated with others for research and won't be linked back to you individually. If betting has ever felt hard to control, free confidential help is available 24/7 from the National Council on Problem Gambling: call or text 1-800-522-4700, or visit ncpgambling.org.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Why this template
What this template is built to do — we found no directly comparable template from other survey tools to review.
What sets it apart
- Combines closed-ended tracking (platforms used, frequency, spend, bet types, promo usage) with an adaptive AI follow-up that probes the 'why' behind spend and betting frequency — something static multiple-choice/matrix questions can't do on their own
- Includes a dedicated problem-gambling awareness question and a question about failed attempts to cut back, aligning the template to responsible-gambling research needs, not just marketing analytics
- Built-in consent step and closing debrief message support ethical handling of a sensitive-behavior (gambling/spend) survey
- Automated per-response quality scoring and auto-generated reporting mean the wagering/promo data and the AI-probed qualitative context can be analyzed without manual transcript review
Frequently asked questions
What questions are in the “Sports Betting Habits, Spend, and Promotions Survey” template?
The template includes 14 ready-to-use questions, starting with: “Thanks for taking part! This survey is for adults (18+) and asks about your sports betting activity, spending, and views…” · “Before we start, please confirm the following.” · “Which sports betting apps or platforms have you used in the last 12 months?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 14 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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