Subscription renewal voice interview template
Explore how a customer assessed whether to renew [subscription].
Use this templateEditable study draft · English content
Before you launch
Name the subscription and recruit both renewed and non-renewed accounts.
Opens an AI-moderated voice interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- What brought the renewal decision to your attention?
- What did you look at to judge whether to continue?
- Who participated in the decision?
- What alternatives did you discuss?
- What finally led to the outcome?
Plan your study
Who should take part?
People involved in a recent renewal decision.
What should I customize before launching?
Name the subscription and recruit both renewed and non-renewed accounts.
How should I use the findings?
Separate ongoing value, changing needs, switching costs, and procurement constraints. A renewal alone does not establish satisfaction.