Sustainability message text interview template
Explore how people understand [sustainability message] and what evidence they expect.
Use this templateEditable study draft · English content
Before you launch
Insert the exact claim and its surrounding context. Do not explain or defend it during the interview.
Opens an AI-moderated text interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- Read [sustainability message]. What does it mean to you?
- What do you think it says about the product or company?
- Which parts, if any, are unclear?
- What information would help you evaluate the message?
- How would it affect the questions you ask before choosing?
Plan your study
Who should take part?
People in the message’s intended audience.
What should I customize before launching?
Insert the exact claim and its surrounding context. Do not explain or defend it during the interview.
How should I use the findings?
Use responses to identify ambiguity and evidence expectations. Audience interpretation does not verify the underlying claim.