Trial drop-off text interview template
Explore what happened before someone stopped a trial of [product].
Use this templateEditable study draft · English content
Before you launch
Define the stopping behavior and trial window. Include evaluators who had an external reason to stop.
Opens an AI-moderated text interview with the research goal and discussion prompts shown here. The moderator can ask follow-up questions based on the participant’s answers. Replace the bracketed details and review the interview settings.
Discussion guide
- What did you hope to find out during the trial?
- What did you try after signing up?
- Describe the last thing you did in the product.
- What happened before you stopped returning?
- How did you handle the original need afterward?
Plan your study
Who should take part?
People who began a trial but stopped using it.
What should I customize before launching?
Define the stopping behavior and trial window. Include evaluators who had an external reason to stop.
How should I use the findings?
Distinguish setup friction, unclear value, changing priorities, and lack of time. Validate patterns with behavior data.