Q01
Message
All templatesIndustry-Specific
Car Buying Decision Journey & Satisfaction Survey
Maps the full vehicle-purchase journey — research channel, decision factors, financing experience, and post-purchase satisfaction — for dealerships, manufacturers, and auto marketplaces. An AI follow-up interview reconstructs the actual negotiation and channel story behind the numbers, not just the checkbox answer.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
Multiple ChoiceRequired
When did you most recently purchase or lease a vehicle?
- In the last 3 months
- 3-6 months ago
- 6-12 months ago
- 1-2 years ago
- More than 2 years ago
Q03
Multiple ChoiceRequired
What type of vehicle did you purchase?
- New
- Used (not certified)
- Certified pre-owned
- Leased
Q04
Multiple ChoiceRequired
Where did you primarily complete the purchase?
- Traditional dealership (in person)
- Dealership website with online paperwork
- Third-party online marketplace (e.g., Carvana, Vroom)
- Private seller
- Manufacturer direct (e.g., Tesla-style)
Q05
MatrixRequired
How important was each of the following in your decision?
7 rows × 4 columns
- Purchase price or monthly payment
- Financing rate or terms
- Safety ratings
- Fuel efficiency or electric range
- Brand or model reputation
- +2 more
Columns: Not important · Somewhat important · Very important · Essential
Q06
Best–Worst Trade-off (MaxDiff)Required
Which factors mattered most — and least — in your final decision?
- Purchase price or monthly payment
- Financing rate or terms
- Safety ratings
- Fuel efficiency or electric range
- Brand or model reputation
- Dealership or seller experience
- Online reviews or referrals
- Trade-in value offered
Pick best & worst per setBest:Mattered mostWorst:Mattered least
Q07
Opinion ScaleRequired
How likely are you to recommend the dealership or seller you bought from to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Rating ScaleRequired
How satisfied were you with the negotiation and financing process?
Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q09
AI Interview
Reconstruct the respondent's actual decision path: why they chose the purchase channel they did, what happened during price negotiation or financing (any friction, surprises, or pressure tactics), and what almost made them walk away or choose a different vehicle or seller. If their negotiation satisfaction rating was low, probe exactly what went wrong and what would have fixed it.
Q10
Message
Just a few quick background questions before we wrap up — these help us compare experiences across different types of buyers.
Q11
Multiple Choice
What is your age range?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q12
Multiple Choice
What is your annual household income?
- Under $50,000
- $50,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Q13
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q14
Message
That's everything — thank you for the detailed answers! Your responses will help us understand where buyers get frustrated or delighted so we can improve the car-buying experience.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Maps the complete purchase journey in one flow — research channel, decision factors, financing experience, and post-purchase satisfaction — instead of a single static snapshot
- Includes an AI follow-up interview that reconstructs the respondent's actual negotiation and channel story (why they chose that dealer/marketplace, how financing really went) rather than stopping at checkbox answers
- Combines structured measurement (matrix importance ratings, MaxDiff trade-offs, satisfaction and recommendation scores) with open-ended probing for both quantifiable and narrative insight
- Prompts used in the AI interview are transparent and reviewable, and results roll up into an auto-generated report — with a free tier available and a $50/mo Business plan for teams
Jotform
Car Buying Survey Form TemplateA ready-to-field, customizable form template covering basic car-buying questions, built on Jotform's drag-and-drop form builder. It's a static questionnaire meant for quick deployment rather than a purpose-built research instrument mapping the full purchase journey. Good for simple data collection, but lacks depth on decision-stage nuance like financing or channel comparison.
What it does well
- Easy to customize and embed via Jotform's widely-used form builder
- Quick to deploy for basic feedback collection
- Supports standard question types and conditional logic
Where it falls short
- No adaptive AI follow-up interviewing — respondents can't be probed further on their actual negotiation or channel story
- No automated per-response quality scoring to flag low-effort answers
- No auto-generated analysis report; results require manual review or separate export
SurveySparrow
Car Buying Survey TemplateA conversational-style survey template designed to feel more engaging than a traditional form, covering typical car-buying questions. It's a fielding-ready template but still relies on fixed question paths rather than dynamic follow-up probing. Useful for a friendlier respondent experience, though it stops short of reconstructing the reasoning behind answers.
What it does well
- Conversational UI designed to improve completion rates
- Pre-built template ready to launch quickly
- Fits within SurveySparrow's broader survey and analytics suite
Where it falls short
- No adaptive AI interviewing to dig into why respondents chose a channel or financing path
- No voice AI interview option or guided screen-share tasks
- No transparent, reviewable AI prompt methodology since it doesn't use AI-driven follow-ups
Frequently asked questions
What questions are in the “Car Buying Decision Journey & Satisfaction Survey” template?
The template includes 14 ready-to-use questions, starting with: “Thanks for sharing your car-buying experience with us! Your responses are completely confidential and anonymized. This s…” · “When did you most recently purchase or lease a vehicle?” · “What type of vehicle did you purchase?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 14 questions in about 7 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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