Q01
Message
All templatesIndustry-Specific
Car Buying Decision Journey & Satisfaction Survey
Maps the full vehicle-purchase journey — research channel, decision factors, financing experience, and post-purchase satisfaction — for dealerships, manufacturers, and auto marketplaces. An AI follow-up interview reconstructs the actual negotiation and channel story behind the numbers, not just the checkbox answer.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
14 questions · ~7 min
Q02
Multiple ChoiceRequired
When did you most recently purchase or lease a vehicle?
- In the last 3 months
- 3-6 months ago
- 6-12 months ago
- 1-2 years ago
- More than 2 years ago
Q03
Multiple ChoiceRequired
What type of vehicle did you purchase?
- New
- Used (not certified)
- Certified pre-owned
- Leased
Q04
Multiple ChoiceRequired
Where did you primarily complete the purchase?
- Traditional dealership (in person)
- Dealership website with online paperwork
- Third-party online marketplace (e.g., Carvana, Vroom)
- Private seller
- Manufacturer direct (e.g., Tesla-style)
Q05
MatrixRequired
How important was each of the following in your decision?
7 rows × 4 columns
- Purchase price or monthly payment
- Financing rate or terms
- Safety ratings
- Fuel efficiency or electric range
- Brand or model reputation
- +2 more
Columns: Not important · Somewhat important · Very important · Essential
Q06
Best–Worst Trade-off (MaxDiff)Required
Which factors mattered most — and least — in your final decision?
- Purchase price or monthly payment
- Financing rate or terms
- Safety ratings
- Fuel efficiency or electric range
- Brand or model reputation
- Dealership or seller experience
- Online reviews or referrals
- Trade-in value offered
Pick best & worst per setBest:Mattered mostWorst:Mattered least
Q07
Opinion ScaleRequired
How likely are you to recommend the dealership or seller you bought from to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q08
Rating ScaleRequired
How satisfied were you with the negotiation and financing process?
Range: 1 – 5
Min:Very dissatisfiedMax:Very satisfied
Q09
AI Interview
Reconstruct the respondent's actual decision path: why they chose the purchase channel they did, what happened during price negotiation or financing (any friction, surprises, or pressure tactics), and what almost made them walk away or choose a different vehicle or seller. If their negotiation satisfaction rating was low, probe exactly what went wrong and what would have fixed it.
Q10
Message
Just a few quick background questions before we wrap up — these help us compare experiences across different types of buyers.
Q11
Multiple Choice
What is your age range?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q12
Multiple Choice
What is your annual household income?
- Under $50,000
- $50,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Q13
Multiple Choice
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q14
Message
That's everything — thank you for the detailed answers! Your responses will help us understand where buyers get frustrated or delighted so we can improve the car-buying experience.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Maps the complete purchase journey in one flow — research channel, decision factors, financing experience, and post-purchase satisfaction — instead of a single static snapshot
- Includes an AI follow-up interview that reconstructs the respondent's actual negotiation and channel story (why they chose that dealer/marketplace, how financing really went) rather than stopping at checkbox answers
- Combines structured measurement (matrix importance ratings, MaxDiff trade-offs, satisfaction and recommendation scores) with open-ended probing for both quantifiable and narrative insight
- Prompts used in the AI interview are transparent and reviewable, and results roll up into an auto-generated report — with a free tier available and a $50/mo Business plan for teams
Jotform
Car Buying Survey Form TemplateA ready-to-field, customizable form template covering basic car-buying questions, built on Jotform's drag-and-drop form builder. It's a static questionnaire meant for quick deployment rather than a purpose-built research instrument mapping the full purchase journey. Good for simple data collection, but lacks depth on decision-stage nuance like financing or channel comparison.
What it does well
- Easy to customize and embed via Jotform's widely-used form builder
- Quick to deploy for basic feedback collection
- Supports standard question types and conditional logic
Where it falls short
- No adaptive AI follow-up interviewing — respondents can't be probed further on their actual negotiation or channel story
- No automated per-response quality scoring to flag low-effort answers
- No auto-generated analysis report; results require manual review or separate export
SurveySparrow
Car Buying Survey TemplateA conversational-style survey template designed to feel more engaging than a traditional form, covering typical car-buying questions. It's a fielding-ready template but still relies on fixed question paths rather than dynamic follow-up probing. Useful for a friendlier respondent experience, though it stops short of reconstructing the reasoning behind answers.
What it does well
- Conversational UI designed to improve completion rates
- Pre-built template ready to launch quickly
- Fits within SurveySparrow's broader survey and analytics suite
Where it falls short
- No adaptive AI interviewing to dig into why respondents chose a channel or financing path
- No voice AI interview option or guided screen-share tasks
- No transparent, reviewable AI prompt methodology since it doesn't use AI-driven follow-ups
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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