Q01
메시지
모든 템플릿Market Research
Brand Recall & Aided Recognition Survey
Measures unaided brand recall, aided recognition, and consideration-set drivers within a product category to benchmark brand awareness, track advertising impact, and inform campaign strategy.
샘플 질문
템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.
질문 16개 · 약 8분
Q02
객관식
Have you purchased or considered purchasing a product in [product category] in the past 12 months?
- Yes, I have purchased
- Yes, I have considered purchasing
- No, but I am familiar with the category
- No, I am not familiar with this category
Q03
장문형
When you think about [product category], which brands come to mind? Please list up to five, starting with the very first brand you think of. Separate each brand with a comma.
Q04
객관식
Which of the following [product category] brands have you heard of? Select all that apply.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- Brand G
- Brand H
- None of these
Q05
드롭다운
How often do you purchase products in [product category]?
- Several times a week
- About once a week
- 2–3 times per month
- About once a month
- Every 2–3 months
- Less often
- Never
Q06
장문형
Based on your responses in this survey, is there anything else you would like to share about [product category] or the brands discussed?
Q07
드롭다운
What is your age?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q08
메시지
Thank you for completing this survey! Your responses will help us better understand brand awareness and preferences in [product category]. Your feedback is greatly appreciated.
Q09
의견 척도
How familiar are you with [Focal Brand]?
척도: 1 – 7
최소:Not at all familiar최대:Extremely familiar
Q10
순위 매기기
Of the brands you have heard of, please rank the following by how likely you would be to consider them for your next [product category] purchase. Drag to reorder, with most likely at the top.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- Brand G
- Brand H
드래그하여 순위 지정
Q11
객관식
Which of the following best describes your gender?
- Man
- Woman
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q12
객관식
In the past 4 weeks, which of the following brands have you noticed advertising for? Select all that apply.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- Brand G
- Brand H
- None of these
Q13
AI 인터뷰
What makes your top-ranked brand stand out compared to the others? Please share the main reasons it is your top choice.
Q14
장문형
If you selected 'Prefer to self-describe' above, please share here (optional).
Q15
드롭다운
Which country or region do you currently live in?
- United States
- Canada
- United Kingdom
- Australia
- European Union
- India
- Southeast Asia
- Latin America
- Middle East/North Africa
- Sub-Saharan Africa
- Other
Q16
객관식
Are you the primary shopper for your household?
- Yes
- Share responsibility
- No
- Prefer not to say
포함된 기능
AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.
다른 서비스와 비교
다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.
이 템플릿을 선택하는 이유
- Includes a dedicated AI follow-up interview question that probes why a respondent's top-ranked brand stands out, capturing open-ended reasoning that static forms can't dynamically explore
- Combines unaided recall (open-text 'brands come to mind'), aided recognition (select-all brand list), and a single-brand familiarity scale in one flow to build a full awareness funnel
- Adds an ad-noticing question and a brand ranking/consideration-set question so results can inform both campaign tracking and competitive positioning
- Closes with a reflective open-text question plus standard demographics (age, gender with self-describe option, region, primary shopper status) for clean segmentation
SurveyMonkey
Brand Pulse Survey: Campaign Awareness TemplateA ready-to-field template focused on tracking campaign awareness over time, backed by SurveyMonkey's established distribution and analytics tools. It covers similar ground (awareness, ad recall) but relies on fixed question sets rather than adaptive probing. Good for quick benchmarking but not built for deep qualitative follow-up.
잘하는 점
- Fielding-ready template with SurveyMonkey's mature survey infrastructure
- Positioned specifically for campaign/awareness tracking use cases
- Backed by a large, well-known survey platform with broad panel/distribution options
아쉬운 점
- Static question set with no adaptive AI follow-up to probe individual reasoning
- No voice AI interview option or screen-share guided tasks
- No published methodology on how questions were validated or prompt-tested
Jotform
Brand Awareness Survey Form TemplateA customizable form-builder template covering basic brand awareness questions, with Jotform's drag-and-drop editor and integrations. It's built for form creation flexibility rather than research-grade quality control or adaptive interviewing. Suited to quick internal surveys more than rigorous brand tracking studies.
잘하는 점
- Highly flexible form builder with many field types and integrations
- Easy to customize branding and layout
- Free tier available for basic use
아쉬운 점
- No adaptive AI interviewing — questions are static once published
- No automated per-response quality scoring or auto-generated analysis reports
- No voice interview or guided screen-share task capability
SurveySparrow
Sample Brand Tracking Survey QuestionnaireThis page presents a sample questionnaire for brand tracking rather than a fully interactive, ready-to-launch survey experience — it reads more as illustrative content demonstrating question types than a turnkey fielding tool. SurveySparrow's broader platform supports conversational-style surveys, but this specific page is closer to a reference guide. Useful for question inspiration, less so for immediate deployment.
잘하는 점
- Conversational, chat-like survey format available on the broader platform
- Sample questionnaire covers standard brand tracking metrics
- Part of a marketing-focused template library
아쉬운 점
- Page reads as a sample/reference questionnaire rather than a fielding-ready adaptive survey
- No adaptive AI follow-up interviewing or voice AI interview option
- No automated quality scoring or auto-generated benchmarking reports disclosed
Typeform
Brand Awareness Survey TemplateA polished, conversational-style form template well-suited to consumer-friendly brand awareness questions, leveraging Typeform's strong UX and completion-rate reputation. It uses branching logic but not true adaptive AI interviewing that generates novel follow-up questions. Good for a clean respondent experience, less suited for deep qualitative probing.
잘하는 점
- Highly polished, mobile-friendly conversational UI known for strong completion rates
- Supports conditional logic and branching paths
- Simple to customize visually for brand consistency
아쉬운 점
- Logic branching is rule-based, not AI-generated adaptive follow-up questioning
- No voice AI interview or guided screen-share task option
- No automated response quality scoring or auto-generated research report
자주 묻는 질문
“Brand Recall & Aided Recognition Survey” 템플릿에는 어떤 질문이 포함되어 있나요?
바로 사용할 수 있는 질문 16개가 포함되어 있으며, 처음 질문은 다음과 같습니다: “Welcome! This brief survey asks about your awareness of and experience with brands in [product category]. It should take…” · “Have you purchased or considered purchasing a product in [product category] in the past 12 months?” · “When you think about [product category], which brands come to mind? Please list up to five, starting with the very first…”. 전체 질문은 위에서 미리 볼 수 있고 모두 수정 가능합니다.
이 설문을 완료하는 데 얼마나 걸리나요?
응답자는 보통 질문 16개를 약 8분 안에 완료합니다.
템플릿을 수정할 수 있나요?
네. 설문을 공개하기 전에 모든 질문, 답변 옵션, 순서를 자유롭게 수정할 수 있습니다. 질문을 추가·삭제하거나 AI 편집기에 연구 목표에 맞춘 재구성을 요청할 수도 있습니다.
이 템플릿은 무료인가요?
네. 편집기에서 바로 열어 수정을 시작할 수 있습니다. 체험에는 계정이 필요 없으며, 무료 플랜으로 설문을 공개할 수 있습니다.
설문을 공개할 준비가 되셨나요?
이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.
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