E-Commerce Concept Test: Appeal, Clarity & Differentiation

Welcome! You are invited to participate in a short research survey (approximately 12 minutes) about a new online shopping concept. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. By continuing, you agree to participate in this study.

In the past 3 months, have you purchased anything online?

• Yes
• No

On the next screen you will see a brief description of a new e-commerce concept. Please read it carefully before answering the questions that follow.

Overall, how appealing is this concept to you?

Please rank the following aspects by how much they drive your interest in this concept (drag the most important to the top).

1. Price savings
2. Faster delivery
3. Convenience/ease of use
4. Wider product selection
5. Trust & safety

What, if anything, do you find most appealing about this concept?

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

Based on everything you've shared, is there anything else you'd like us to know about your reaction to this concept?

How often do you typically make purchases online?

• Daily
• Several times a week
• About once a week
• A few times a month
• About once a month
• Less often

<p><strong>[Concept Name]</strong></p><p>[Insert a 2-3 sentence description of the concept: what it is, how it works, and its key benefits.]</p><p>[Insert visual/mockup if available.]</p>

How clear or unclear was the concept description?

This concept addresses a real need in my online shopping experience.

What concerns or hesitations, if any, do you have about this concept?

How do you describe your gender?

• Woman
• Man
• Non-binary
• Self-describe (please specify)
• Prefer not to say

Thank you for participating — your feedback is very helpful and will be used to improve this concept!

Which websites or apps do you purchase from most often? Select all that apply.

• Amazon
• Walmart
• Target
• eBay
• Etsy
• Brand or Shopify store
• Grocery/delivery apps
• Electronics specialists
• Fashion retailers
• Other

How different or similar is this concept compared to online shopping options you currently use?

This concept would be worth paying for.

Based on your responses, we'd like to understand your reactions to this concept in a bit more depth. An AI moderator will ask you a couple of follow-up questions.

Which country or region do you currently live in?

• United States
• Canada
• United Kingdom
• Australia
• Germany
• France
• India
• Brazil
• Mexico
• Japan
• Other

Which of the following categories have you purchased online in the past 3 months? Select all that apply.

• Electronics
• Clothing & accessories
• Home & kitchen
• Beauty & personal care
• Groceries
• Health & wellness
• Toys & games
• Sports & outdoors
• Automotive
• Digital goods/subscriptions
• Other

How likely or unlikely would you be to try this concept if it were available today?

I would recommend this concept to a friend or family member.

What is the highest level of education you have completed?

• Less than high school
• High school or equivalent
• Some college/associate degree
• Bachelor's degree
• Postgraduate degree
• Prefer not to say

Compared with the online shopping options you currently use, this concept seems…

• Much worse
• Somewhat worse
• About the same
• Somewhat better
• Much better
• Not applicable — I don't use similar options

What is your current employment status?

• Employed full-time
• Employed part-time
• Self-employed
• Student
• Homemaker
• Unemployed
• Retired
• Prefer not to say