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Industry-Specific

Evaluating Potential for E-Commerce Services

Assesses how ready and motivated a business is to launch, expand, or upgrade its e-commerce capabilities — covering current online sales performance, feature priorities, budget trade-offs, and price sensitivity. Built for teams scoping a digital commerce investment, with an AI follow-up that digs into the single biggest obstacle blocking online growth.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 14개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to help us evaluate the potential of e-commerce services for your business. Your responses are completely confidential and anonymized. Your answers will shape what capabilities and investments we recommend. About 6-8 minutes.

Q02
객관식필수

Which of the following best describes how your business currently sells online?

  • We don't sell online yet
  • We sell through a basic website or online store
  • We sell through a full-featured e-commerce platform
  • We sell primarily through third-party marketplaces (e.g., Amazon, Etsy)
  • We sell through multiple online channels
Q03
객관식필수

Roughly what share of your total revenue currently comes from online sales?

  • 0% - none yet
  • 1-10%
  • 11-25%
  • 26-50%
  • 51-75%
  • More than 75%
Q04
의견 척도필수

How important is growing your online sales channel over the next 12 months?

척도: 1 – 7
최소:Not important at all최대:Extremely important
Q05
매트릭스필수

How important is each of the following to your customers' online buying decision?

6개 행 × 5개 열
  • Mobile shopping experience
  • Checkout and payment options
  • Shipping speed and cost
  • Personalized product recommendations
  • Customer service / live chat support
  • 외 1개
열: Not important · Slightly important · Moderately important · Very important · Critical
Q06
최선·최악 선택형(MaxDiff)필수

Which of these e-commerce investments would matter most, and which least, to your business right now?

  • Mobile-optimized storefront
  • Faster or cheaper shipping options
  • Expanded payment methods (e.g., digital wallets, buy-now-pay-later)
  • Personalized product recommendations
  • Live customer support / chat
  • Inventory and order management tools
  • International sales and currency support
  • Marketing and promotions automation
세트별 최선·최악 선택최선:Most valuable to invest in최악:Least valuable to invest in
Q07
점수 배분필수

If you had a fixed budget to improve your e-commerce operations, how would you allocate 100 points across these areas?

  • Website/platform technology
  • Marketing and customer acquisition
  • Fulfillment and shipping
  • Customer service
  • Product content and design
100점 배분
Q08
가격 민감도(Van Westendorp)필수

Thinking about a full-service e-commerce platform subscription for your business, please answer the following about monthly pricing.

  • At what monthly price would this e-commerce service be so cheap that you'd question its quality?
  • At what monthly price would this e-commerce service be a bargain — a great deal for the money?
  • At what monthly price would this e-commerce service start to feel expensive, though you'd still consider it?
  • At what monthly price would this e-commerce service be so expensive you would not consider it at all?
Q09
객관식필수

How likely are you to invest in new or upgraded e-commerce capabilities in the next 6 months?

  • Definitely will
  • Probably will
  • Not sure
  • Probably won't
  • Definitely won't
Q10
AI 인터뷰

Dig into the single biggest obstacle currently holding back this business's online sales growth — ask what has been tried before, why it fell short, and who internally owns the decision to invest further. If the respondent rated online-channel importance low or said they're unlikely to invest, probe whether that reflects genuine lack of fit with their product or unresolved friction (cost, technical skill, past bad experience) that could change with the right service.

Q11
객관식

How many employees does your business have?

  • 1-9 employees
  • 10-49 employees
  • 50-249 employees
  • 250+ employees
  • Prefer not to say
Q12
객관식

Which best describes your industry?

  • Retail / consumer goods
  • B2B manufacturing or distribution
  • Professional or business services
  • Food & beverage
  • Other
  • Prefer not to say
Q13
객관식

What is your role at the business?

  • Owner / Founder
  • Marketing
  • E-commerce / Digital
  • Operations
  • IT
  • Other
  • Prefer not to say
Q14
메시지

That's everything — thank you! Your responses will feed directly into a report assessing where e-commerce investment could make the biggest difference for your business.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Combines standard e-commerce readiness questions (current online sales channel, revenue share, 12-month growth priority) with a matrix on what drives customers' buying decisions and a max-diff ranking of investment priorities
  • Uses constant-sum budget allocation and a Van Westendorp price-sensitivity module to quantify real budget trade-offs and willingness to pay for a full-service platform, not just stated importance
  • Includes an AI follow-up interview that adaptively digs into the single biggest obstacle blocking online growth, going beyond what a fixed-choice question can surface
  • Automatically compiles responses (including the AI interview) into a report, with per-response quality scoring and transparent prompts so you can trust the data behind the recommendation

QuestionPro

Evaluation of Potential for E-Commerce Services Survey Template + Sample Questionnaire

This is a direct topical match — a static questionnaire covering similar ground (readiness, feature priorities, investment likelihood) for assessing e-commerce potential. It's a fixed-question template with a sample questionnaire rather than an adaptive interview, so every respondent gets the same fixed set of questions regardless of their answers.

잘하는 점

  • Established, well-known survey platform with a large template library
  • Provides a ready-to-use sample questionnaire covering the same general e-commerce evaluation topic
  • Likely supports standard question types (multiple choice, scales) for quick fielding

아쉬운 점

  • Fixed-question template with no adaptive AI follow-up to probe the specific obstacle a business faces
  • No voice AI interview option for richer, conversational responses
  • No automated per-response quality scoring or transparent prompt methodology published

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