Electronics Retailer Shopping Experience Survey

Thanks for taking a few minutes to share your recent electronics shopping experience with us! Your responses are completely confidential and anonymized. This helps us make research, checkout, and delivery easier. About 5 minutes.

What type of electronic product did you most recently purchase from us?

• Laptop or computer
• Smartphone or tablet
• TV or home theater
• Audio (headphones, speakers)
• Smart home device
• Gaming hardware
• Other

Where did you research this product before buying it here?

• Our website or app
• Search engines
• Manufacturer's website
• Review sites (e.g., CNET, RTINGS)
• Social media or influencer content
• In-store browsing at another retailer
• Friends or family recommendation

Thinking about your most recent purchase, how well did each part of the experience go?

How likely are you to recommend this retailer to a friend shopping for electronics?

Thinking about (Replace with product category, e.g., 'wireless noise-cancelling headphones') from a retailer like ours, please answer honestly:

• At what price would you consider this product so cheap that you'd question its quality?
• At what price would you consider this product a bargain — a great buy for the money?
• At what price would you consider this product starting to feel expensive, though you'd still consider buying it?
• At what price would you consider this product too expensive to consider buying?

When choosing where to buy electronics online, which of these factors matter most to you, and which matter least?

• Lowest price
• Fast, free shipping
• Easy returns policy
• Detailed product specs and comparisons
• Customer reviews and ratings
• Live chat or phone support
• Wide selection of brands
• Loyalty or rewards program

Reconstruct the respondent's actual decision path for their most recent electronics purchase: what almost stopped them from buying (price, uncertainty about specs, shipping time, trust), what tipped them into completing checkout, and whether they compared us against another retailer along the way. If they rated shipping or support poorly in the earlier ratings, probe exactly what went wrong and what resolution they expected.

How likely are you to buy your next electronics purchase from us again?

• Definitely will
• Probably will
• Not sure
• Probably won't
• Definitely won't

Is there anything about researching, buying, or receiving electronics from us that we should fix first?

What is your age range?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

How would you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

That's everything — thank you! Your answers feed directly into a report on where we can smooth out the electronics shopping journey.