Email Newsletter Reader Engagement Survey

Thanks for being a subscriber! We'd love your honest take on our newsletter (Replace with newsletter name) — what's worth keeping, what's not, and how often you actually want to hear from us. Your responses are completely confidential and anonymized. About 4-5 minutes.

In the last month, how often did you actually open this newsletter (not just receive it)?

• Every issue
• Most issues
• About half
• Rarely
• Never — I don't open it

How relevant is each type of content we send to you personally?

When an issue lands in your inbox, what do you typically do?

• Read it fully, most issues
• Skim the headlines/subject lines only
• Skim then click into one or two sections
• Save it to read later (and often don't)
• Delete or archive without opening

Rank these content types from most to least interesting to you.

1. (Replace: e.g. Product updates)
2. (Replace: e.g. Industry news roundup)
3. (Replace: e.g. Tips & how-tos)
4. (Replace: e.g. Promotions/offers)
5. (Replace: e.g. Customer stories)

How often would you ideally like to receive this newsletter?

• Daily
• A few times a week
• Weekly
• Every two weeks
• Monthly
• Less often than monthly

Overall, how valuable is this newsletter to you right now?

Which of these would push you to unsubscribe? Select all that apply.

• Too frequent
• Content feels repetitive or stale
• Too much promotion/sales content
• No longer relevant to my needs
• Too long / takes too much time to read
• I never signed up for this / don't remember subscribing

Reconstruct the last time this respondent seriously considered unsubscribing (or, if they never have, what a near-miss issue looked like that almost lost them). Anchor on a specific issue or moment rather than a general complaint, ask what content or format change would have changed their mind, and if they said skimming is their default behavior, probe what would make them stop and read fully instead.

Just a couple of quick optional questions about you, then we're done.

How long have you been subscribed to this newsletter?

• Less than a month
• 1-6 months
• 6-12 months
• 1-2 years
• More than 2 years
• Prefer not to say

Which best describes your role or relationship to (Replace with company/brand name)?

• (Replace: e.g. Customer)
• (Replace: e.g. Prospect)
• (Replace: e.g. Industry peer)
• (Replace: e.g. Employee/partner)
• Other
• Prefer not to say

That's everything — thank you! Your feedback directly shapes what we send, how often, and how we format future issues.