Gamified Feature UX, Difficulty & Retention Drivers Survey

Welcome! This short survey asks about your experience with our app's play feature. Participation is completely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. Your responses are confidential, will be reported only in aggregate, and will be used to improve the play experience. The survey takes approximately 10 minutes. Thank you for your time!

When did you last use the app's play feature?

• Within the last 7 days
• 8–14 days ago
• 15–30 days ago
• More than 30 days ago
• Never tried it

Overall, how satisfied are you with the play feature over the last 14 days?

Overall, how does the difficulty of the play feature feel to you?

Rank the following elements from most to least motivating for you when using the play feature.

1. Daily streaks
2. Limited-time challenges
3. Leaderboards
4. Mystery boxes or loot
5. Progress bars and leveling
6. Co-op or team play
7. Discounts or cashback earned via play

If you have reduced your use of the play feature or considered stopping, what are the reasons? Select all that apply.

• It felt too hard
• It felt too easy
• It became boring or repetitive
• Objectives or goals were confusing
• Rewards weren't worth the time
• Not enough time in my day
• Technical issues or crashes
• I prefer other parts of the app
• Privacy or data concerns
• I haven't reduced my use or considered stopping

Based on your responses in this survey, what is the single most important change that would improve your experience with the play feature? Please share your thoughts, and I'll ask a couple of follow-up questions.

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for completing this survey! Your feedback is valuable and will directly inform improvements to the play experience.

What are the main reasons you haven't tried the play feature? Select all that apply.

• I didn't notice it
• Not interested in game-like features
• It looks confusing
• Takes too much time
• Rewards or benefits were unclear
• Other (please specify)

How much do you enjoy the play feature when you use it?

At which points did challenges feel harder than you expected? Select all that apply.

• First session
• After the first few levels
• Mid-game
• Later levels
• Difficulty varies unpredictably
• Challenges felt as expected throughout
• Not sure

Which single change would most increase your likelihood of using the play feature in the next 7 days?

• Double rewards day
• Beginner-friendly mode
• Option to continue after failing
• Exclusive discount unlocked via play
• Invite-a-friend bonus
• Clear tutorial or tips
• None of these would make a difference

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

If the play feature were updated based on user feedback, how likely would you be to try it?

How worthwhile do the rewards from the play feature feel to you?

In which country or region do you currently live?

• United States
• United Kingdom
• Canada
• Australia
• Germany
• France
• India
• Brazil
• Japan
• Mexico
• Other

In the last 14 days, approximately how often did you use the play feature?

• Multiple times a day
• About once a day
• A few times a week
• About once a week
• Less than once a week
• I did not use it in the last 14 days

How clear are the objectives and goals in the play feature?

Which devices do you usually use for our app? Select all that apply.

• iPhone (iOS)
• Android phone
• Tablet
• Desktop or laptop
• Other

How well does the time required for the play feature fit into your schedule?