Influencer Marketing Campaign Impact Survey

Thanks for sharing your experience! This is about content you've seen from (Replace with influencer/creator name) online. Your responses are completely confidential and anonymized. Honest answers help us understand what's actually working — about 5 minutes.

In the last 30 days, have you seen content from (Replace with influencer/creator name) or the (Replace with brand name) campaign?

• Yes, I remember it clearly
• Yes, but only vaguely
• Not sure
• No, I don't think so

Where did you see this content? Select all that apply.

• Instagram
• TikTok
• YouTube
• X / Twitter
• Facebook
• Podcast
• Blog or newsletter

Thinking about the content you saw, how much do you agree with each statement?

How much do you trust recommendations from creators you follow compared to a brand's own advertising?

After seeing this content, which of these did you actually do? Select all that apply.

• Visited the brand's website or app
• Looked up reviews or other opinions
• Followed the creator or brand
• Saved or shared the content
• Purchased the product
• Nothing — I didn't take any action

When deciding whether to trust a creator's recommendation, which of these matters most and which matters least to you?

• The creator clearly discloses it's a paid partnership
• The creator actually uses the product regularly
• The creator has expertise in this category
• The content feels unscripted and honest
• Other people comment positively on the post
• The creator's overall values match mine
• The production quality looks professional
• I've seen the same product recommended by multiple creators

Thinking about how you typically discover new products, split 100 points across these sources based on how much influence each has on you.

• Influencer or creator content
• Brand's own ads
• Friends or family
• Search engines and reviews
• TV, radio, or print

Based on this campaign, how likely are you to buy from (Replace with brand name) again?

Reconstruct the specific moment the respondent engaged with this creator's content: what they were doing right before, what caught their attention, and what happened right after (did they click through, search, buy, ignore it, or forget about it). If they said the content felt scripted or untrustworthy, probe exactly what tipped it into feeling inauthentic. If they took no action, probe what would have needed to be different for them to act.

Which age range do you fall into?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

How often do you use social media in a typical week?

• Multiple times a day
• About once a day
• A few times a week
• Rarely or never
• Prefer not to say

That's everything — thank you for the honest feedback! Your responses will go into a campaign report comparing what people say they noticed to what they actually did afterward.