On-Device Personalization Trust & Privacy Preferences Survey

Welcome, and thank you for participating in this survey about your experiences with on-device personalization and data privacy. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are anonymous and will be reported only in aggregate to inform product research. This survey takes approximately 8–10 minutes to complete.

Which of the following devices do you use at least once a week? Select all that apply.

• Smartphone
• Tablet
• Smartwatch
• Laptop or desktop computer
• Smart TV
• Smart speaker
• None of these

In the past 3 months, which of the following on-device personalization features have you personally used? Select all that apply.

• Keyboard autocorrect or next-word suggestions
• Photos grouped by faces or scenes on your device
• Voice assistant that processes commands locally
• App suggestions based on on-device usage patterns
• Health or fitness insights processed on your device
• None of these

Overall, how much do you trust on-device personalization to protect your data privacy?

Please rank the following data types from most comfortable (1) to least comfortable (6) for on-device personalization to use.

1. Contacts metadata (e.g., how often you contact someone)
2. Typing patterns (not message content)
3. Browsing history on this device
4. Location history
5. Photos metadata (e.g., timestamps, scenes)
6. Health and fitness sensor data

Imagine a keyboard app offers on-device learning with an optional encrypted cloud backup to sync predictions across your devices. Which option would you choose?

• On-device learning only (no cloud backup)
• On-device learning plus encrypted cloud backup
• Cloud backup only
• I would not use personalization in this app

We'd like to explore your thoughts on on-device personalization in a bit more depth. A short AI-guided conversation will ask you a couple of follow-up questions based on your earlier responses.

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for completing this survey. Your feedback will help improve on-device personalization features and privacy practices.

What is your primary smartphone platform?

• Apple iOS
• Google Android
• Other or no smartphone

Thinking about the past 30 days, how satisfied are you with the on-device personalization feature you used most often?

To what extent do you agree or disagree with the following statement: "I understand how on-device personalization uses my data."

Which of the following types of data, if used for personalization, should never leave your device? Select all that apply.

• Contacts metadata
• Typing patterns (not content)
• Browsing history
• Location history
• Photos metadata
• Health and fitness sensor data
• None of the above
• Other (please specify)

Based on your responses in this survey, is there anything else you would like companies to know about your data boundaries and preferences?

Which best describes your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

Was there anything about that feature that felt intrusive or unclear? If so, please describe it briefly.

To what extent do you agree or disagree with the following statement: "On-device personalization meaningfully improves my daily experience with my devices."

Which permission approach would you prefer for on-device personalization?

• Ask every time data is first used
• Ask once per data type, then remember my choice
• One-time setup with a clear dashboard to change settings later
• No prompts; features off by default unless I enable them

In which region do you currently reside?

• United States
• Canada
• United Kingdom
• European Union
• Australia
• India
• Other

To what extent do you agree or disagree with the following statement: "I feel in control of what data on-device features can access."

How important is it to you to have a visible privacy dashboard on your device?

What is the highest level of education you have completed?

• Less than high school
• High school or equivalent
• Some college or vocational training
• Associate degree (2-year)
• Bachelor's degree (4-year)
• Postgraduate degree
• Prefer not to say

In your own words, what does "on-device personalization" mean to you?

Please rank the following from most important (1) to least important (5) when it comes to on-device personalization.

1. Transparency about what data is used
2. Speed and responsiveness of personalized features
3. Accuracy and relevance of suggestions
4. Assurance that data never leaves my device
5. Easy controls to turn features on or off

What is your current employment status?

• Employed full-time
• Employed part-time
• Self-employed
• Student
• Homemaker
• Unemployed and seeking work
• Not seeking employment
• Retired
• Prefer not to say