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Industry-Specific

Online Interest & Hobby Sharing Behavior Survey

Explores how people discover, join, and share hobbies and niche interests across online communities and platforms — what draws them in, what keeps them lurking instead of posting, and what would make them contribute more. Built for community platforms, creator tools, and brands building interest-based social features, with an AI follow-up that digs into the real reasons behind sharing or staying silent.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 14개 · 약 7분
Q01
메시지

Hi! We're trying to understand how people share their hobbies and interests online — where you post, what stops you, and what you wish worked better. Your responses are completely confidential and anonymized. This takes about 5-6 minutes and there are no wrong answers.

Q02
객관식필수

In the last 30 days, where have you shared content, comments, or posts related to a personal hobby or interest?

  • Reddit
  • Discord
  • Facebook Groups
  • Instagram
  • TikTok
  • A niche forum or fan site
  • None of these — I mostly read or watch, I don't post
Q03
객관식필수

In a typical week, how often do you actively post, comment, or reply in an online interest community (not just scrolling)?

  • Never
  • Less than once a week
  • A few times a week
  • Daily
  • Multiple times a day
Q04
매트릭스필수

Thinking about the online community where you're most active around a hobby or interest, how much do you agree with each statement?

5개 행 × 5개 열
  • I feel like I belong in this community
  • People here respond to what I post
  • I trust the information shared here
  • I've made real connections through this community
  • I'd be disappointed if this community disappeared
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
순위 매기기

Rank these reasons for why you share your interests online, from most to least true for you.

  1. To get advice or recommendations
  2. To show off something I made or found
  3. To connect with people who get it
  4. To help others who are newer to the interest
  5. To keep a record for myself
  6. To build a reputation or following
드래그하여 순위 지정
Q06
최선·최악 선택형(MaxDiff)필수

When choosing where to share a hobby or interest, which of these matters most to you, and which matters least?

  • Feeling safe from harsh judgment or trolling
  • How knowledgeable other members seem
  • How active and responsive the community is
  • Anonymity or privacy controls
  • Ease of finding the right group or thread
  • Quality of moderation
  • How visually appealing the platform is
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q07
평점 척도필수

Overall, how satisfied are you with your primary online community for this interest?

범위: 1 – 5
최소:Very dissatisfied최대:Very satisfied
Q08
AI 인터뷰

Ask the respondent to describe the last specific time they thought about posting something related to their hobby online but hesitated or didn't — what was the content, what stopped them, and what would have made them post it anyway. Then probe the flip side: describe a time sharing online genuinely went well and made them want to keep participating. If they said they never post, focus entirely on what would need to change for them to post even once.

Q09
단문형

In a few words, what's the hobby or interest you spend the most time discussing online?

Q10
객관식

What's the biggest reason you hold back from sharing more about your interests online?

  • Worried about negative comments or judgment
  • Don't think what I'd share is interesting enough
  • Don't have time to engage properly
  • Not sure where the right community is
  • Privacy or safety concerns
  • I already share as much as I want to
Q11
객관식

Which age range are you in?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
드롭다운

Which category best fits the interest you discuss most online? (Optional — helps us group results)

  • Gaming
  • Fandom/Media
  • Sports
  • Arts & Crafts
  • Fitness & Health
  • Tech & Coding
  • Food & Cooking
  • Music
  • Other / Prefer not to say
Q14
메시지

That's everything — thank you for sharing how you share! Your responses will be combined with others to help design communities and features that actually make people want to participate, not just scroll.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes an AI follow-up interview that asks respondents to describe the last specific time they thought about posting but didn't, surfacing real reasons behind sharing or staying silent rather than relying on pre-set answer options
  • Combines a ranking exercise and a max-diff exercise so respondents reveal both their top motivations for sharing and their true trade-offs when choosing where to post, not just single-select answers
  • Uses a matrix question to profile the respondent's most-active community plus a satisfaction rating, giving a fuller picture of engagement quality alongside frequency and channel questions
  • Automated per-response quality scoring and an auto-generated report mean the open-ended and follow-up interview data don't just sit as raw transcripts

SurveyMonkey

Online Interest Sharing Survey Template

This is a directly comparable, fielding-ready template covering the same general topic of how people share interests online. It's a static questionnaire built on SurveyMonkey's standard question types, so it likely relies on multiple-choice and rating items rather than adaptive follow-up. As with most SurveyMonkey templates, it can be edited and customized but starts from a fixed one-size-fits-all draft.

잘하는 점

  • Backed by a large, well-established survey platform with broad question-type support and easy distribution
  • Ready-to-use template that can be launched quickly without custom design work
  • Likely offers standard analytics/reporting dashboards typical of SurveyMonkey

아쉬운 점

  • No adaptive AI follow-up questioning to probe why someone shares or stays silent beyond fixed answer choices
  • No voice AI interview or guided screen-share task option for richer behavioral insight
  • No published methodology showing how questions were chosen or scored, and no automated per-response quality scoring

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