U.S. Demographics Snapshot for Sales Segmentation

Thanks for taking a few minutes to share some quick background on yourself and your recent purchases. This helps us understand our customers better. Your responses are completely confidential and anonymized. About 8 minutes, and a few questions are optional.

Which best describes your role in purchase decisions for (Replace with your product/service category) in your household?

• I decide alone
• I decide jointly with others
• Someone else in my household decides
• It depends on the purchase

In the last 30 days, roughly how much did your household spend on (Replace with your product/service category)?

• Under $25
• $25–$49
• $50–$99
• $100–$199
• $200 or more
• Prefer not to say

How likely are you to purchase from (Replace with your brand) again in the next 12 months?

Probe the reasoning behind the respondent's repurchase likelihood score, anchoring on a specific recent purchase experience with (Replace with your brand/product). Explore how their household spend level and role in the purchase decision shaped that score. If the score is low, identify the single biggest reason they might switch or stop buying; if high, ask what would make them buy more or more often.

Last section — a few quick background questions. All of these are optional, so skip anything you'd rather not answer.

Which age range do you fall into?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

What is your gender?

• Woman
• Man
• Non-binary / third gender
• Prefer not to say

What is your total annual household income, before taxes?

• Under $25,000
• $25,000–$49,999
• $50,000–$74,999
• $75,000–$99,999
• $100,000–$149,999
• $150,000 or more
• Prefer not to say

What is the highest level of education you have completed?

• High school or less
• Some college
• Associate degree
• Bachelor's degree
• Graduate or professional degree
• Prefer not to say

Which best describes your current employment status?

• Employed full-time
• Employed part-time
• Self-employed
• Unemployed
• Student
• Retired
• Prefer not to say

Including yourself, how many people live in your household?

• 1
• 2
• 3
• 4
• 5 or more
• Prefer not to say

Which U.S. region do you currently live in?

• Northeast
• Midwest
• South
• West
• Prefer not to say

What is your current marital status?

• Single, never married
• Married or partnered
• Divorced or separated
• Widowed
• Prefer not to say

That's everything — thank you! Your responses feed directly into our customer segmentation and revenue planning, helping us understand who we're serving and how to serve them better.