Q01
Múltipla escolha
In the last 3 months, have you installed a new app or signed up for a new online service?
- Yes
- No
Todos os modelosMarketing & Growth
App Store Listing A/B Concept Test
Evaluates two app store listing variants on clarity, appeal, trust, and conversion intent to identify the higher-performing concept. Designed for respondents who have recently browsed or installed apps.
Experimente sem cadastro · Respostas ilimitadas no plano gratuito
Prévia ao vivo
App Store Listing A/B Concept Test1 / 23
In the last 3 months, have you installed a new app or signed up for a new online service?
Escolha uma
Powered by QuestionPunk
Tema Padrão. Você pode mudar as cores e as fontes.
Perguntas de exemplo
Uma prévia do que há no modelo. Todas as perguntas podem ser editadas antes de publicar.
23 perguntas · ~12 min
Mensagem
Welcome! Thank you for participating in this study. You will evaluate two app store listing versions and share your honest opinions. This survey takes approximately 12 minutes to complete. There are no right or wrong answers — we are simply interested in your genuine reactions. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary, and you may stop at any time. Please imagine you are browsing an app store and review each concept carefully before answering.
Mensagem
Please take a moment to carefully review Concept A below — examine both the copy and the visuals. When you are ready, continue to the evaluation questions. [INSERT CONCEPT A STORE LISTING IMAGE/COPY HERE]
Q02
Texto longo
In one sentence, what does Concept A offer?
Q03
Escala de opinião
How clear is Concept A at a glance?
Escala: 1 – 7
Mín:Not at all clearMáx:Extremely clear
Q04
Escala de opinião
How appealing is Concept A overall?
Escala: 1 – 7
Mín:Not at all appealingMáx:Extremely appealing
Q05
Escala de opinião
How much do you trust this product based on Concept A's listing?
Escala: 1 – 7
Mín:Not at allMáx:A great deal
Q06
Escala de opinião
How motivated are you to learn more about the product based on Concept A?
Escala: 1 – 7
Mín:Not at all motivatedMáx:Extremely motivated
Q07
Múltipla escolha
Which elements do you remember most from Concept A? Select up to 4.
- Headline
- Primary benefit
- Key feature
- Offer or price
- Visual imagery
- Ratings/reviews
- Brand/logo
- Screenshots/UI
- Call to action
Mensagem
Please take a moment to carefully review Concept B below — examine both the copy and the visuals. When you are ready, continue to the evaluation questions. [INSERT CONCEPT B STORE LISTING IMAGE/COPY HERE]
Q08
Texto longo
In one sentence, what does Concept B offer?
Q09
Escala de opinião
How clear is Concept B at a glance?
Escala: 1 – 7
Mín:Not at all clearMáx:Extremely clear
Q10
Escala de opinião
How appealing is Concept B overall?
Escala: 1 – 7
Mín:Not at all appealingMáx:Extremely appealing
Q11
Escala de opinião
How much do you trust this product based on Concept B's listing?
Escala: 1 – 7
Mín:Not at allMáx:A great deal
Q12
Escala de opinião
How motivated are you to learn more about the product based on Concept B?
Escala: 1 – 7
Mín:Not at all motivatedMáx:Extremely motivated
Q13
Múltipla escolha
Which elements do you remember most from Concept B? Select up to 4.
- Headline
- Primary benefit
- Key feature
- Offer or price
- Visual imagery
- Ratings/reviews
- Brand/logo
- Screenshots/UI
- Call to action
Q14
Múltipla escolha
Overall, which version better motivates you to learn more about the product?
- Concept A
- Concept B
- No preference
Q15
Múltipla escolha
Compared with similar products you have seen in app stores, which version feels more distinctive?
- Concept A
- Concept B
- About the same
Q16
Escala de opinião
If you saw your preferred version in an app store, how likely would you be to tap to learn more?
Escala: 1 – 7
Mín:Very unlikelyMáx:Very likely
Q17
Ordenação
Rank the following elements by how much they influenced your preference (1 = biggest impact).
- Headline/message
- Benefit statement
- Specific feature mentioned
- Offer/pricing
- Visuals/design
- Trust cues (ratings, reviews, badges)
Arraste para ordenar
Q18
Texto longo
What is one change that would improve your preferred version?
Q19
Entrevista com IA
Thank you for your feedback so far. I'd like to explore your reactions to the store listings in a bit more depth. What stood out most to you when comparing the two concepts?
Q20
Texto longo
Based on your responses in this survey, is there anything else you would like to share about the store listing concepts or your decision?
Q21
Lista suspensa
What is your age?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q22
Múltipla escolha
Which gender do you identify with?
- Man
- Woman
- Non-binary
- Prefer not to say
Q23
Lista suspensa
Where do you currently live?
- United States
- United Kingdom
- Canada
- Australia
- India
- Germany
- France
- Brazil
- Mexico
- Other
Mensagem
Thank you for your time — your feedback is now complete. Your responses will help us optimize the store listing experience.
O que está incluído
Acompanhamento com IA
Sondagens adaptativas nas respostas abertas que revelam detalhes que um formulário estático deixaria passar.
Verificações de atenção
Proteções integradas contra respostas apressadas e participantes de baixa qualidade.
Textos escritos por IA
Redação, ordem e ramificações escritas pela IA, ajustadas ao seu objetivo de pesquisa.
Relatório automático
Temas, citações e um resumo em linguagem simples se escrevem sozinhos assim que as respostas chegam.
Como se compara
Analisamos os modelos mais parecidos de outras ferramentas de pesquisa. Veja o que elas fazem bem e onde este modelo vai além.
Por que este modelo
- Walks respondents through a structured side-by-side review of Concept A and Concept B, capturing one-sentence comprehension, clarity, appeal, trust, and motivation ratings for each variant separately before any direct comparison
- Includes a ranking question that isolates which specific elements (copy, visuals, etc.) most influenced preference, plus a multi-select recall question per concept to test memorability
- Adds an AI follow-up interview segment to probe the reasoning behind stated preferences in the respondent's own words, something static rating-scale forms cannot do
- Closes with an open-text reflection question and standard demographics, and is scoped specifically to respondents who've recently installed or signed up for an app, keeping the sample relevant to app store decision-making
Jotform
Concept Testing Survey Form TemplateA generic, drag-and-drop concept testing form rather than one built for app store listing comparisons specifically. Useful as a fielding-ready starting point but requires manual customization to structure an A/B concept comparison like ours. No mention of adaptive questioning or automated scoring.
O que faz bem
- Easy drag-and-drop customization typical of Jotform's form builder
- Can be adapted to many concept types beyond apps
- Simple to deploy quickly for basic feedback collection
Onde deixa a desejar
- Static question flow with no adaptive AI follow-up probing
- No built-in per-response quality scoring
- Not tailored to app store listing conversion metrics like our template
QuestionPro
New Services Concept Test Survey TemplateFocused on testing new service concepts rather than app store listings, so the structure and question wording would need substantial reworking for this use case. It offers the standard concept-test metrics (appeal, clarity, purchase intent) but in a services context, not a two-variant app listing comparison.
O que faz bem
- Established concept-testing question bank from an experienced survey platform
- Covers standard appeal/purchase-intent metrics
- Backed by broader QuestionPro survey logic and reporting tools
Onde deixa a desejar
- Built for services, not app store listings, requiring rework for this use case
- No adaptive AI interview or voice AI follow-up capability
- No transparent, published prompt methodology for any AI-assisted analysis
SurveySparrow
Sample Concept Testing Survey TemplateA conversational-style static template for general concept testing, not specific to app store A/B comparisons. It benefits from SurveySparrow's chat-like UI but relies on fixed question sequences rather than dynamic probing.
O que faz bem
- Conversational, chat-style interface improves respondent engagement
- General-purpose template adaptable to various concept tests
- Simple setup within SurveySparrow's platform
Onde deixa a desejar
- No adaptive AI follow-up interviews or voice AI option
- No automated per-response quality scoring
- Not designed specifically for two-variant app store listing comparison
Typeform
Product Concept Testing Survey TemplateA polished, conversational product concept testing form, well-suited to general product feedback but not built around comparing two named app store listing variants. It relies on Typeform's standard one-question-at-a-time flow rather than any adaptive interviewing.
O que faz bem
- Clean, conversational one-question-at-a-time UX
- Well known and widely used template for general product concept feedback
- Easy to embed and share via Typeform's platform
Onde deixa a desejar
- No adaptive AI or voice AI follow-up interviewing
- No automated quality scoring of individual responses
- Not structured specifically for a two-concept app store A/B comparison
Perguntas frequentes
Quais perguntas estão no modelo “App Store Listing A/B Concept Test”?
O modelo inclui 23 perguntas prontas para usar, começando por: “In the last 3 months, have you installed a new app or signed up for a new online service?” · “In one sentence, what does Concept A offer?” · “How clear is Concept A at a glance?”. O conjunto completo aparece acima e todas as perguntas podem ser editadas.
Quanto tempo leva para responder a esta pesquisa?
Os participantes normalmente terminam as 23 perguntas em cerca de 12 minutos.
Posso personalizar este modelo?
Sim: cada pergunta, cada opção de resposta e a ordem podem ser editadas antes de publicar. Você pode adicionar ou remover perguntas, ou pedir ao editor com IA para refazer a pesquisa em torno do seu objetivo.
Este modelo é gratuito?
Sim. Abra no editor e comece a personalizar agora: não é preciso criar conta para testar, e o plano gratuito cobre a publicação da sua pesquisa.
Pronto para publicar?
Abra este modelo no editor. Tudo é seu para mudar antes de o primeiro participante ver.
Modelos relacionados
Mais estudos sobre temas semelhantes.
