Q01
Message
All templatesProduct & UX
ICE Scoring: Roadmap Prioritization Assessment
Enables cross-functional stakeholders to evaluate roadmap initiatives on Impact, Confidence, and Ease dimensions, producing quantified ICE priority scores alongside qualitative risk and rationale data.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
31 questions · ~13 min
Q02
Opinion Scale
How closely are you involved in roadmap planning decisions?
Scale: 1 – 5
Min:Not at all involvedMax:Deeply involved
Q03
Opinion Scale
How familiar are you with Bet A?
Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q04
Opinion Scale
How familiar are you with Bet B?
Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q05
Opinion Scale
How familiar are you with Bet C?
Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q06
Opinion Scale
How familiar are you with Bet D?
Scale: 1 – 5
Min:Not at all familiarMax:Extremely familiar
Q07
Ranking
Rank the following initiatives from highest to lowest priority for the next cycle.
- Bet A
- Bet B
- Bet C
- Bet D
Drag to rank
Q08
Long Text
Is there anything else we should consider when sequencing or timing these initiatives?
Q09
Multiple Choice
What is your primary role?
- Product Management
- Engineering
- Design/UX
- Data/Analytics
- Marketing
- Sales
- Customer Support/Success
- Operations
- Leadership/Executive
- Other
- Prefer not to say
Q10
Message
Thank you for your input. Your responses will be aggregated and used to inform roadmap prioritization for the upcoming cycle.
Q11
Opinion Scale
Bet A — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?
Scale: 1 – 7
Min:Negligible impactMax:Transformative impact
Q12
Opinion Scale
Bet B — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?
Scale: 1 – 7
Min:Negligible impactMax:Transformative impact
Q13
Opinion Scale
Bet C — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?
Scale: 1 – 7
Min:Negligible impactMax:Transformative impact
Q14
Opinion Scale
Bet D — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?
Scale: 1 – 7
Min:Negligible impactMax:Transformative impact
Q15
Multiple Choice
If only one initiative could be funded this quarter, which would you choose?
- Bet A
- Bet B
- Bet C
- Bet D
- None of the above
Q16
AI Interview
Based on your prioritization above, please share your reasoning. Our AI moderator will ask a couple of follow-up questions to better understand your thinking.
Q17
Multiple Choice
Which region are you primarily based in?
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
- Prefer not to say
Q18
Opinion Scale
Bet A — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?
Scale: 1 – 7
Min:Very uncertainMax:Very confident
Q19
Opinion Scale
Bet B — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?
Scale: 1 – 7
Min:Very uncertainMax:Very confident
Q20
Opinion Scale
Bet C — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?
Scale: 1 – 7
Min:Very uncertainMax:Very confident
Q21
Opinion Scale
Bet D — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?
Scale: 1 – 7
Min:Very uncertainMax:Very confident
Q22
Opinion Scale
How confident are you in the overall prioritization you provided above?
Scale: 1 – 7
Min:Not at all confidentMax:Very confident
Q23
Multiple Choice
How long have you been with the organization?
- Less than 6 months
- 6–12 months
- 1–2 years
- 3–5 years
- 6+ years
- Prefer not to say
Q24
Opinion Scale
Bet A — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?
Scale: 1 – 7
Min:Extremely difficultMax:Very easy
Q25
Opinion Scale
Bet B — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?
Scale: 1 – 7
Min:Extremely difficultMax:Very easy
Q26
Opinion Scale
Bet C — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?
Scale: 1 – 7
Min:Extremely difficultMax:Very easy
Q27
Opinion Scale
Bet D — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?
Scale: 1 – 7
Min:Extremely difficultMax:Very easy
Q28
Long Text
What key risks, dependencies, or assumptions should we consider for Bet A?
Q29
Long Text
What key risks, dependencies, or assumptions should we consider for Bet B?
Q30
Long Text
What key risks, dependencies, or assumptions should we consider for Bet C?
Q31
Long Text
What key risks, dependencies, or assumptions should we consider for Bet D?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Why this template
What this template is built to do — we found no directly comparable template from other survey tools to review.
What sets it apart
- Scores every initiative (Bet A–D) across all three ICE dimensions — Impact, Confidence, and Ease — using dedicated opinion-scale questions, not just a single composite risk rating
- Pairs each quantitative ICE score with a matching open-text question capturing risks, dependencies, and assumptions for that specific initiative, so scores come with rationale attached
- Includes a ranking question and a forced single-choice 'if only one could be funded' question that let you cross-validate the calculated ICE scores against stakeholders' gut prioritization
- Closes with an AI follow-up interview that adaptively probes the reasoning behind a respondent's prioritization, plus role, region, and tenure segmentation to see how views differ by stakeholder type
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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