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ICE Scoring: Roadmap Prioritization Assessment

Enables cross-functional stakeholders to evaluate roadmap initiatives on Impact, Confidence, and Ease dimensions, producing quantified ICE priority scores alongside qualitative risk and rationale data.

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AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

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Detailed Reports

Comprehensive insights and recommendations

Template Overview

31

Questions

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This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
<p>Welcome to the Roadmap Prioritization Assessment.</p><p>You will evaluate four proposed initiatives on three dimensions: Impact, Confidence, and Ease (ICE). Your responses are confidential and will be reported in aggregate to inform roadmap decisions.</p><p>There are no right or wrong answers—we value your honest assessment. Participation is voluntary and you may stop at any time. This survey should take approximately 10 minutes.</p><p><strong>Note to survey owner:</strong> Replace 'Bet A–D' labels with your actual initiative names before distributing.</p>
Q2
Opinion Scale
How closely are you involved in roadmap planning decisions?
Range: 1 5
Min: Not at all involvedMid: NeutralMax: Deeply involved
Q3
Opinion Scale
How familiar are you with Bet A?
Range: 1 5
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q4
Opinion Scale
Bet A — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?
Range: 1 7
Min: Negligible impactMid: NeutralMax: Transformative impact
Q5
Opinion Scale
Bet A — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?
Range: 1 7
Min: Very uncertainMid: NeutralMax: Very confident
Q6
Opinion Scale
Bet A — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?
Range: 1 7
Min: Extremely difficultMid: NeutralMax: Very easy
Q7
Long Text
What key risks, dependencies, or assumptions should we consider for Bet A?
Max chars
Q8
Opinion Scale
How familiar are you with Bet B?
Range: 1 5
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q9
Opinion Scale
Bet B — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?
Range: 1 7
Min: Negligible impactMid: NeutralMax: Transformative impact
Q10
Opinion Scale
Bet B — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?
Range: 1 7
Min: Very uncertainMid: NeutralMax: Very confident
Q11
Opinion Scale
Bet B — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?
Range: 1 7
Min: Extremely difficultMid: NeutralMax: Very easy
Q12
Long Text
What key risks, dependencies, or assumptions should we consider for Bet B?
Max chars
Q13
Opinion Scale
How familiar are you with Bet C?
Range: 1 5
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q14
Opinion Scale
Bet C — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?
Range: 1 7
Min: Negligible impactMid: NeutralMax: Transformative impact
Q15
Opinion Scale
Bet C — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?
Range: 1 7
Min: Very uncertainMid: NeutralMax: Very confident
Q16
Opinion Scale
Bet C — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?
Range: 1 7
Min: Extremely difficultMid: NeutralMax: Very easy
Q17
Long Text
What key risks, dependencies, or assumptions should we consider for Bet C?
Max chars
Q18
Opinion Scale
How familiar are you with Bet D?
Range: 1 5
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q19
Opinion Scale
Bet D — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?
Range: 1 7
Min: Negligible impactMid: NeutralMax: Transformative impact
Q20
Opinion Scale
Bet D — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?
Range: 1 7
Min: Very uncertainMid: NeutralMax: Very confident
Q21
Opinion Scale
Bet D — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?
Range: 1 7
Min: Extremely difficultMid: NeutralMax: Very easy
Q22
Long Text
What key risks, dependencies, or assumptions should we consider for Bet D?
Max chars
Q23
Ranking
Rank the following initiatives from highest to lowest priority for the next cycle.
Drag to order (top = most important)
  1. Bet A
  2. Bet B
  3. Bet C
  4. Bet D
Q24
Multiple Choice
If only one initiative could be funded this quarter, which would you choose?
  • Bet A
  • Bet B
  • Bet C
  • Bet D
  • None of the above
Q25
Opinion Scale
How confident are you in the overall prioritization you provided above?
Range: 1 7
Min: Not at all confidentMid: NeutralMax: Very confident
Q26
Long Text
Is there anything else we should consider when sequencing or timing these initiatives?
Max chars
Q27
AI Interview
Based on your prioritization above, please share your reasoning. Our AI moderator will ask a couple of follow-up questions to better understand your thinking.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 7
Q28
Multiple Choice
What is your primary role?
  • Product Management
  • Engineering
  • Design/UX
  • Data/Analytics
  • Marketing
  • Sales
  • Customer Support/Success
  • Operations
  • Leadership/Executive
  • Other
  • Prefer not to say
Q29
Multiple Choice
Which region are you primarily based in?
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East &amp; Africa
  • Prefer not to say
Q30
Multiple Choice
How long have you been with the organization?
  • Less than 6 months
  • 6–12 months
  • 1–2 years
  • 3–5 years
  • 6+ years
  • Prefer not to say
Q31
Chat Message
Thank you for your input. Your responses will be aggregated and used to inform roadmap prioritization for the upcoming cycle.

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