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ICE Scoring: Roadmap Prioritization Assessment

Enables cross-functional stakeholders to evaluate roadmap initiatives on Impact, Confidence, and Ease dimensions, producing quantified ICE priority scores alongside qualitative risk and rationale data.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

31 questions · ~4 min
Q01
Long Text

<p>Welcome to the Roadmap Prioritization Assessment.</p><p>You will evaluate four proposed initiatives on three dimensions: Impact, Confidence, and Ease (ICE). Your responses are confidential and will be reported in aggregate to inform roadmap decisions.</p><p>There are no right or wrong answers—we value your honest assessment. Participation is voluntary and you may stop at any time. This survey should take approximately 10 minutes.</p><p><strong>Note to survey owner:</strong> Replace 'Bet A–D' labels with your actual initiative names before distributing.</p>

Q02
Long Text

How closely are you involved in roadmap planning decisions?

Q03
Long Text

How familiar are you with Bet A?

Q04
Long Text

How familiar are you with Bet B?

Q05
Long Text

How familiar are you with Bet C?

Q06
Long Text

How familiar are you with Bet D?

Q07
Long Text

Rank the following initiatives from highest to lowest priority for the next cycle.

Q08
Long Text

Is there anything else we should consider when sequencing or timing these initiatives?

Q09
Multiple Choice

What is your primary role?

Q10
Long Text

Thank you for your input. Your responses will be aggregated and used to inform roadmap prioritization for the upcoming cycle.

Q11
Long Text

Bet A — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?

Q12
Long Text

Bet B — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?

Q13
Long Text

Bet C — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?

Q14
Long Text

Bet D — Impact: How much positive impact would this initiative have on our key metrics or strategic goals?

Q15
Multiple Choice

If only one initiative could be funded this quarter, which would you choose?

Q16
AI Interview

Based on your prioritization above, please share your reasoning. Our AI moderator will ask a couple of follow-up questions to better understand your thinking.

Q17
Multiple Choice

Which region are you primarily based in?

Q18
Long Text

Bet A — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?

Q19
Long Text

Bet B — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?

Q20
Long Text

Bet C — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?

Q21
Long Text

Bet D — Confidence: How confident are you in our ability to estimate the impact and feasibility of this initiative?

Q22
Long Text

How confident are you in the overall prioritization you provided above?

Q23
Multiple Choice

How long have you been with the organization?

Q24
Long Text

Bet A — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?

Q25
Long Text

Bet B — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?

Q26
Long Text

Bet C — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?

Q27
Long Text

Bet D — Ease: How easy would this initiative be to implement given current resources, technical complexity, and dependencies?

Q28
Long Text

What key risks, dependencies, or assumptions should we consider for Bet A?

Q29
Long Text

What key risks, dependencies, or assumptions should we consider for Bet B?

Q30
Long Text

What key risks, dependencies, or assumptions should we consider for Bet C?

Q31
Long Text

What key risks, dependencies, or assumptions should we consider for Bet D?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.