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ICE Scoring Template: Feature & Roadmap Prioritization

Rank roadmap bets fast with ICE scoring. Rate impact, confidence, and effort to prioritize features. Swap placeholders with your items before launch.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! You’ll review four placeholder bets (Bet A–D). Replace these labels with your actual bets before sending the survey.
Q2
Rating
How familiar are you with Bet A?
Scale: 10 (star)
Min: Not at all familiarMax: Very familiar
Q3
Matrix
Bet A — please rate each of the following:
RowsVery lowLowMediumHighVery high
Expected impact on key outcomes
Confidence in the supporting evidence/assumptions
Estimated effort to deliver (higher
Q4
Long Text
Bet A — key risks, dependencies, or assumptions we should note?
Max 600 chars
Q5
Rating
How familiar are you with Bet B?
Scale: 10 (star)
Min: Not at all familiarMax: Very familiar
Q6
Matrix
Bet B — please rate each of the following:
RowsVery lowLowMediumHighVery high
Expected impact on key outcomes
Confidence in the supporting evidence/assumptions
Estimated effort to deliver (higher
Q7
Long Text
Bet B — key risks, dependencies, or assumptions we should note?
Max 600 chars
Q8
Rating
How familiar are you with Bet C?
Scale: 10 (star)
Min: Not at all familiarMax: Very familiar
Q9
Matrix
Bet C — please rate each of the following:
RowsVery lowLowMediumHighVery high
Expected impact on key outcomes
Confidence in the supporting evidence/assumptions
Estimated effort to deliver (higher
Q10
Long Text
Bet C — key risks, dependencies, or assumptions we should note?
Max 600 chars
Q11
Rating
How familiar are you with Bet D?
Scale: 10 (star)
Min: Not at all familiarMax: Very familiar
Q12
Matrix
Bet D — please rate each of the following:
RowsVery lowLowMediumHighVery high
Expected impact on key outcomes
Confidence in the supporting evidence/assumptions
Estimated effort to deliver (higher
Q13
Long Text
Bet D — key risks, dependencies, or assumptions we should note?
Max 600 chars
Q14
Ranking
Rank the bets from highest to lowest priority for the next cycle.
Drag to order (top = most important)
  1. Bet A
  2. Bet B
  3. Bet C
  4. Bet D
Q15
Multiple Choice
If only one bet could be funded this quarter, which would you choose?
  • Bet A
  • Bet B
  • Bet C
  • Bet D
  • None of the above
Q16
Opinion Scale
How confident are you in the prioritization you provided?
Range: 1 10
Min: Not at all confidentMid: SomewhatMax: Very confident
Q17
Multiple Choice
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
Q18
Long Text
Anything else we should consider when sequencing these bets?
Max 600 chars
Q19
Multiple Choice
What is your primary role?
  • Product management
  • Engineering
  • Design/UX
  • Data/Analytics
  • Marketing
  • Sales
  • Customer Support/Success
  • Operations
  • Leadership/Executive
  • Other
  • Prefer not to say
Q20
Multiple Choice
Which region are you primarily based in?
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa
  • Prefer not to say
Q21
Multiple Choice
How long have you been with the organization?
  • Less than 6 months
  • 6–12 months
  • 1–2 years
  • 3–5 years
  • 6+ years
  • Prefer not to say
Q22
Rating
How closely are you involved in roadmap planning?
Scale: 10 (star)
Min: Not at all involvedMax: Very involved
Q23
Long Text
Any final comments or context you want to add?
Max 600 chars
Q24
AI Interview
AI Interview: 2 Follow-up Questions on your prioritization
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q25
Chat Message
Thank you for your time—your input will directly inform roadmap prioritization.

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