In the past 30 days, where did you encounter AI‑generated content (text, images, or video)? Select all that apply.
- Social media feeds
- News websites/apps
- Short‑video platforms
- Image galleries or generators
- Messaging apps
- Search results
- Online ads
- Streaming platforms
- None of the above
Before today, how familiar were you with content provenance signals (e.g., watermarks) that indicate how content was created or edited?
- Very familiar
- Somewhat familiar
- Heard of the idea, not the term
- Not at all familiar
Quick note: A content provenance watermark is an embedded signal or label indicating how content was created or edited (e.g., with an AI tool). It can help people and platforms verify origin and detect manipulations.
Overall, how useful would such watermarks be for everyday users?
Attention check: To confirm you are reading carefully, please select “I agree” below.
- I agree
- I disagree
- Not sure
How much would you trust each item if it included a clear watermark showing creation method?
How acceptable is it for platforms to display a label when a watermark indicating AI involvement is detected?
If you saw a watermark indicating AI involvement, how might you change your behavior? Select all that apply.
- Pay closer attention to details
- Be more skeptical of claims
- Ignore the watermark
- Avoid sharing the content
- Report suspicious posts
- No change
Imagine a product image has an AI watermark. How likely are you to purchase that product?
Which watermark-related behaviors would you support on major platforms? Select all that apply.
- Always‑visible badge on content
- Click to view detailed provenance
- Hidden but verifiable watermark
- Automatic platform labeling when detected
- No labeling of AI content
- Unsure
Rank these concerns about AI‑generated content from most to least concerning.
Allocate 100 points across the outcomes you most want watermarks to support. Your total should equal 100.
Where would watermarks be most helpful for you personally?
How do you describe your gender?
- Man
- Woman
- Non‑binary
- Prefer not to say
Where do you currently live?
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/Associate degree
- Bachelor’s degree
- Master’s degree
- Doctorate/Professional degree
- Prefer not to say
What is your current employment status?
- Employed full‑time
- Employed part‑time
- Self‑employed
- Student
- Homemaker
- Retired
- Unemployed
- Prefer not to say
In 1–2 sentences, what would make AI watermarks more useful to you?
Max 600 chars
Welcome! This short, anonymous survey takes about 5 minutes. Your responses will help us understand views on AI content watermarks. You may skip any question you prefer not to answer.
AI Interview: 2 Follow-up Questions on AI Content Watermarks
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