Measures consumer awareness, trust, acceptability, and behavioral intentions regarding AI content provenance watermarks, designed for technology policy researchers and platform designers evaluating labeling strategies.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
22
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! Thank you for taking part in this short, anonymous survey (approximately 5 minutes). We are studying how people perceive content labeling signals online. There are no right or wrong answers — we are interested in your honest opinions. Your responses are confidential, will be reported only in aggregate, and used for research purposes. Participation is voluntary, and you may skip any question or stop at any time.
Q2
Multiple Choice
In the past 30 days, where have you encountered AI-generated content (text, images, or video)? Select all that apply.
Social media feeds
News websites or apps
Short-video platforms (e.g., TikTok, Reels)
Image galleries or generators
Messaging apps
Search results
Online ads
Streaming platforms
None of the above
Q3
Multiple Choice
Before today, how familiar were you with labels or watermarks that indicate how online content was created or edited?
Very familiar
Somewhat familiar
Heard of the idea but not the term
Not at all familiar
Q4
Chat Message
For this survey, an AI content watermark is an embedded signal or visible label that indicates how content was created or edited (for example, with an AI tool). It can help people and platforms verify the origin of content and detect manipulations.
Q5
Opinion Scale
Overall, how useful do you think AI content watermarks would be for everyday internet users?
Range: 1 – 7
Min: Not at all usefulMid: NeutralMax: Extremely useful
Q6
Opinion Scale
How acceptable is it for platforms (e.g., social media, news sites) to display a label when a watermark indicating AI involvement is detected?
Range: 1 – 7
Min: Not at all acceptableMid: NeutralMax: Completely acceptable
Q7
Opinion Scale
If a news article included a clear watermark showing it was written by a human journalist, how much would your trust in that article change?
Range: 1 – 7
Min: Trust would decrease greatlyMid: NeutralMax: Trust would increase greatly
Q8
Opinion Scale
If a social media post included a clear watermark showing it was AI-generated, how much would your trust in that post change?
Range: 1 – 7
Min: Trust would decrease greatlyMid: NeutralMax: Trust would increase greatly
Q9
Opinion Scale
If a product image on an online store included a clear watermark showing it was AI-generated, how much would your trust in that image change?
Range: 1 – 7
Min: Trust would decrease greatlyMid: NeutralMax: Trust would increase greatly
Q10
Opinion Scale
Imagine you are shopping online and a product image displays an AI watermark. How likely would you be to purchase that product?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q11
Multiple Choice
If you saw a watermark indicating AI involvement on a piece of content, how might your behavior change? Select all that apply.
Pay closer attention to details
Be more skeptical of claims
Ignore the watermark
Avoid sharing the content
Report suspicious posts
No change
Q12
Multiple Choice
Which of the following watermark-related features would you support on major platforms? Select all that apply.
Always-visible badge on content
Click to view detailed provenance information
Hidden but verifiable watermark
Automatic platform labeling when AI is detected
No labeling of AI content
Unsure
Q13
Ranking
Please rank the following concerns about AI-generated content from most concerning (1) to least concerning (6).
Drag to order (top = most important)
Misinformation and false claims
Deepfakes and impersonation
Copyright and ownership issues
Privacy risks
Spam and flooding of low-quality content
Bias or discrimination
Q14
Ranking
Please rank the following outcomes you most want AI watermarks to support, from highest priority (1) to lowest priority (6).
Drag to order (top = most important)
Easier source verification
Detecting edits or manipulation
Clear labeling for users
Platform accountability
Creator attribution
Age-appropriate or sensitive-content flags
Q15
Long Text
Based on your responses in this survey, what would make AI content watermarks more useful or trustworthy to you? Please share any additional thoughts in 1–2 sentences.
Max chars
Q16
AI Interview
We'd like to explore your thoughts on AI content watermarks in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q17
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65+
Q18
Multiple Choice
How do you describe your gender?
Man
Woman
Non-binary
Prefer not to say
Q19
Dropdown
In which region do you currently live?
Africa
Asia
Europe
North America
South America
Oceania
Middle East
Prefer not to say
Q20
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college / Associate degree
Bachelor's degree
Master's degree
Doctorate / Professional degree
Prefer not to say
Q21
Dropdown
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker
Retired
Unemployed
Prefer not to say
Q22
Chat Message
Thank you for completing this survey! Your responses have been recorded and will be used for research purposes only. We appreciate your time and insights.
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