Q01
Long Text
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AI Content Watermark Perception & Trust Survey
Measures consumer awareness, trust, acceptability, and behavioral intentions regarding AI content provenance watermarks, designed for technology policy researchers and platform designers evaluating labeling strategies.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~4 min
Q02
Multiple Choice
In the past 30 days, where have you encountered AI-generated content (text, images, or video)? Select all that apply.
Q03
Long Text
For this survey, an AI content watermark is an embedded signal or visible label that indicates how content was created or edited (for example, with an AI tool). It can help people and platforms verify the origin of content and detect manipulations.
Q04
Long Text
If a news article included a clear watermark showing it was written by a human journalist, how much would your trust in that article change?
Q05
Multiple Choice
Which of the following watermark-related features would you support on major platforms? Select all that apply.
Q06
Long Text
Based on your responses in this survey, what would make AI content watermarks more useful or trustworthy to you? Please share any additional thoughts in 1–2 sentences.
Q07
Long Text
What is your age group?
Q08
Long Text
Thank you for completing this survey! Your responses have been recorded and will be used for research purposes only. We appreciate your time and insights.
Q09
Multiple Choice
Before today, how familiar were you with labels or watermarks that indicate how online content was created or edited?
Q10
Long Text
Overall, how useful do you think AI content watermarks would be for everyday internet users?
Q11
Long Text
If a social media post included a clear watermark showing it was AI-generated, how much would your trust in that post change?
Q12
Long Text
Please rank the following concerns about AI-generated content from most concerning (1) to least concerning (6).
Q13
AI Interview
We'd like to explore your thoughts on AI content watermarks in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
Q14
Multiple Choice
How do you describe your gender?
Q15
Long Text
How acceptable is it for platforms (e.g., social media, news sites) to display a label when a watermark indicating AI involvement is detected?
Q16
Long Text
If a product image on an online store included a clear watermark showing it was AI-generated, how much would your trust in that image change?
Q17
Long Text
Please rank the following outcomes you most want AI watermarks to support, from highest priority (1) to lowest priority (6).
Q18
Long Text
In which region do you currently live?
Q19
Long Text
Imagine you are shopping online and a product image displays an AI watermark. How likely would you be to purchase that product?
Q20
Long Text
What is the highest level of education you have completed?
Q21
Multiple Choice
If you saw a watermark indicating AI involvement on a piece of content, how might your behavior change? Select all that apply.
Q22
Long Text
What is your current employment status?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.