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Ad Adjacency & Brand Safety Perception Survey
Measures audience comfort with ad placements across content types and assesses how content adjacency affects brand trust. Designed for media buyers, brand safety teams, and platform researchers seeking placement optimization insights.
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Ad Adjacency & Brand Safety Perception Survey
Welcome! Thank you for participating in this survey about online advertising experiences. This brief survey (approximately 13 minutes) asks about your recent ad experiences and your comfort with where ads appear online. Your responses are confidential and will be reported only in aggregate. There are no right or wrong answers—we are interested in your honest opinions. Participation is voluntary, and you may stop at any time.
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
26 questions · ~12 min
Q01
Multiple Choice
In the past 30 days, have you noticed any ads while reading, watching, or listening to content online?
- Yes
- No
Q02
Multiple Choice
In which of the following places have you seen ads in the past 30 days? Select all that apply.
- News websites or apps
- Social media feeds
- Video streaming platforms
- Podcasts or music streaming
- Blogs or forums
- Mobile games
- Email newsletters
- Other (please specify)
Q03
Opinion Scale
In the past 30 days, how often did you encounter ads while browsing or streaming content?
Scale: 1 – 5
Min:RarelyMax:Very often
Q04
Multiple Choice
In the past 30 days, did you see an ad placed next to content you found inappropriate or disturbing?
- Yes
- No
- Not sure
Q05
Long Text
If you answered 'Yes' above, please briefly describe the content and why the ad felt out of place.
Message
The next few questions ask how acceptable it is for a brand's ad to appear alongside different types of content.
Q06
Opinion Scale
How acceptable is it for a brand's ad to appear next to content involving graphic violence or gore?
Scale: 1 – 7
Min:Completely unacceptableMax:Completely acceptable
Q07
Opinion Scale
How acceptable is it for a brand's ad to appear next to adult or sexual content?
Scale: 1 – 7
Min:Completely unacceptableMax:Completely acceptable
Q08
Opinion Scale
How acceptable is it for a brand's ad to appear next to political news or election coverage?
Scale: 1 – 7
Min:Completely unacceptableMax:Completely acceptable
Q09
Opinion Scale
How acceptable is it for a brand's ad to appear next to misinformation or conspiracy-related content?
Scale: 1 – 7
Min:Completely unacceptableMax:Completely acceptable
Q10
Opinion Scale
How acceptable is it for a brand's ad to appear next to coverage of tragedies or fatal accidents?
Scale: 1 – 7
Min:Completely unacceptableMax:Completely acceptable
Q11
Opinion Scale
How acceptable is it for a brand's ad to appear next to content containing profanity, slurs, or hate speech?
Scale: 1 – 7
Min:Completely unacceptableMax:Completely acceptable
Q12
Multiple Choice
Which of the following types of content would you prefer brands avoid placing ads next to? Select all that apply.
- Graphic violence or gore
- Adult or sexual content
- Profanity, slurs, or hate speech
- Misinformation or conspiracy claims
- Tragedies or fatal accidents
- Politics or elections
- Crime and court coverage
- Drugs, vaping, or alcohol
- None of the above
Q13
Opinion Scale
If you saw a brand's ad next to content you consider inappropriate, how would your trust in that brand change?
Scale: 1 – 7
Min:Decrease a great dealMax:Increase a great deal
Q14
Multiple Choice
How acceptable do you find it when a brand's ad appears next to breaking crisis or disaster news?
- Acceptable if the brand's message is sensitive and appropriate
- Acceptable only if the news content is neutral or informational
- Not acceptable under any circumstances
- Not sure
Q15
Opinion Scale
To what extent do you prefer ads that are related to the topic of the content you are viewing?
Scale: 1 – 5
Min:Not at allMax:A great deal
Q16
Ranking
Please rank the following ad placement issues from most concerning to least concerning.
- Misinformation or conspiracy claims
- Graphic violence or gore
- Politics or heated political debates
- Tragedies or fatal accidents
- Adult or sexual themes
- Profanity, slurs, or hate speech
Drag to rank
Q17
Ranking
Please rank the following platforms from where you are most comfortable seeing ads to where you are least comfortable.
- News websites or apps
- Social media feeds
- Video streaming platforms
- Podcasts or music streaming
- Blogs or forums
- Mobile games
- Email newsletters
Drag to rank
Q18
Multiple Choice
If available, would you use controls to hide ads appearing near certain topics?
- Yes, I would
- No, I would not
- Not sure
Q19
Long Text
What most influences your comfort with ad placement near different types of content?
Q20
AI Interview
We'd like to understand your feelings about ad placement in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
Q21
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about ad placement and brand safety.
Q22
Dropdown
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q23
Multiple Choice
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer another description
- Prefer not to say
Q24
Dropdown
In which country or region do you currently live?
- United States
- United Kingdom
- Canada
- Australia
- Germany
- France
- India
- Brazil
- Japan
- Other (please specify)
- Prefer not to say
Q25
Dropdown
What is the highest level of education you have completed?
- High school or less
- Some college or associate degree
- Bachelor's degree
- Master's degree
- Doctorate
- Other
- Prefer not to say
Q26
Multiple Choice
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Unemployed and seeking work
- Not in the labor force (e.g., caregiving)
- Retired
- Prefer not to say
Message
Thank you for completing this survey. Your feedback will help improve how ads are placed alongside online content.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “Ad Adjacency & Brand Safety Perception Survey” template?
The template includes 26 ready-to-use questions, starting with: “In the past 30 days, have you noticed any ads while reading, watching, or listening to content online?” · “In which of the following places have you seen ads in the past 30 days? Select all that apply.” · “In the past 30 days, how often did you encounter ads while browsing or streaming content?”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 26 questions in about 12 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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