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Consumer Trust & Acceptance of AI-Generated Advertising
Measures consumer trust, perceived quality, and contextual acceptance of AI-generated ads. Designed for advertising researchers and brand strategists evaluating disclosure norms, comfort thresholds, and creative-format preferences.
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Consumer Trust & Acceptance of AI-Generated Advertising
<p>Welcome, and thank you for your interest in this study. This survey takes approximately 8–10 minutes and asks about your experiences with and opinions of AI-generated advertising.</p><p>For the purposes of this survey, <strong>"AI-generated ads"</strong> are advertisements where visuals, audio, copy, or voiceovers are created primarily by AI tools (e.g., image or text generators) with minimal human editing.</p><p>Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested only in your honest opinions. All responses are anonymous and will be reported only in aggregate.</p><p>By continuing, you agree to participate.</p>
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Sample questions
A preview of what’s in the template. Every question is editable before you launch.
19 questions · ~10 min
Q01
Multiple Choice
In the past 3 months, have you knowingly seen an advertisement that was generated by AI?
- Yes, in the last 3 months
- Not sure
- No
Q02
Multiple Choice
Where did you encounter AI-generated ads? Select all that apply.
- Social media feed or stories
- Online video (pre-roll/mid-roll)
- Search ads
- Display banners
- Streaming TV/CTV
- Podcasts or audio platforms
- Email or newsletters
- Outdoor/digital billboards
- Retail or marketplace product listings
- Other (please specify)
- None of the above
Q03
Multiple Choice
After seeing an AI-generated ad, which of the following actions, if any, did you take? Select all that apply.
- Clicked or tapped the ad
- Watched or listened to it fully
- Saved or shared the ad
- Visited the brand's website or app
- Made a purchase or signed up
- Ignored or skipped it
- Reported it as misleading
- Other (please specify)
- None of the above
Q04
Opinion Scale
Overall, how did the quality of the AI-generated ads you saw compare to ads made by humans?
Scale: 1 – 7
Min:Much worse than human-made adsMax:Much better than human-made ads
Q05
Opinion Scale
How much do you trust the information presented in AI-generated ads?
Scale: 1 – 7
Min:Not at allMax:Completely
Q06
Opinion Scale
Overall, how acceptable do you find AI-generated advertising?
Scale: 1 – 7
Min:Completely unacceptableMax:Completely acceptable
Q07
Long Text
What, if anything, makes AI-generated ads less acceptable to you?
Q08
Multiple Choice
In which of the following product or service categories, if any, are AI-generated ads acceptable to you? Select all that apply.
- Everyday consumer products
- Technology or software
- Health and wellness (non-medical advice)
- Financial services
- Luxury or fashion
- Entertainment or gaming
- Public service announcements
- Political or issue advocacy
- Children's products
- I would not accept AI-generated ads in any context
Q09
Ranking
Please rank the following concerns about AI-generated ads from most concerning (top) to least concerning (bottom).
- Misleading or false content
- Deepfake or impersonation risks
- Bias or harmful stereotypes
- Use of personal data
- Job displacement of creative professionals
- Low authenticity or emotional connection
Drag to rank
Q10
Opinion Scale
If brands used AI-generated ads and passed cost savings on to consumers through lower prices, how would that affect your acceptance of AI-generated ads?
Scale: 1 – 7
Min:Much less acceptableMax:Much more acceptable
Q11
Ranking
If a brand were deciding how to create its advertising, please rank the following approaches from most preferred (top) to least preferred (bottom).
- Fully human-created content
- Fully AI-generated content
- Hybrid content (AI-assisted with human oversight)
- Focused on testing and optimization regardless of method
Drag to rank
Q12
Opinion Scale
How likely do you think it is that AI-generated ads will eventually match or exceed the quality of human-made ads?
Scale: 1 – 7
Min:Very unlikelyMax:Very likely
Q13
Long Text
Based on your responses throughout this survey, is there anything else you would like to share about your views on AI-generated advertising?
Q14
AI Interview
We'd like to explore your thoughts on AI-generated advertising in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses. Please share your honest reactions.
Q15
Multiple Choice
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q16
Multiple Choice
Which gender do you identify with?
- Man
- Woman
- Non-binary
- Prefer not to say
Q17
Multiple Choice
What is the highest level of education you have completed?
- Some high school
- High school diploma or equivalent
- Trade or vocational certificate
- Some college / Associate degree
- Bachelor's degree
- Postgraduate degree
- Prefer not to say
Q18
Multiple Choice
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker
- Unemployed
- Retired
- Prefer not to say
Q19
Dropdown
In which country do you currently reside?
- United States
- United Kingdom
- Canada
- Australia
- India
- Germany
- France
- Brazil
- Japan
- Other
Message
Thank you for completing this survey — your responses have been recorded. Your input will help us understand how consumers experience AI-generated advertising. If you have any questions about this study, please contact the research team.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Frequently asked questions
What questions are in the “Consumer Trust & Acceptance of AI-Generated Advertising” template?
The template includes 19 ready-to-use questions, starting with: “In the past 3 months, have you knowingly seen an advertisement that was generated by AI?” · “Where did you encounter AI-generated ads? Select all that apply.” · “After seeing an AI-generated ad, which of the following actions, if any, did you take? Select all that apply.”. The full set is previewed above, and every question is editable.
How long does this survey take to complete?
Respondents typically finish the 19 questions in about 10 minutes.
Can I customize this template?
Yes — every question, answer option, and the ordering is editable before you launch. You can add or remove questions, or ask the AI editor to rework the survey around your research goal.
Is this template free to use?
Yes. Open it in the editor and start customizing right away — no account required to try it, and the free plan covers launching your survey.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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