AI Disclosure & Transparency Expectations Survey

Welcome! This survey explores your expectations about how companies communicate their use of artificial intelligence (AI). It should take approximately 16 minutes to complete. Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your personal opinions. All responses are anonymous and will be reported only in aggregate. Please click 'Next' to begin.

How familiar are you with artificial intelligence (AI) as it is used in everyday consumer products and services?

Overall, how important is it to you that companies disclose when AI is being used in their products or services?

If a company provides a notice about AI use, how necessary is it that the notice includes each of the following? A clear statement that AI is being used.

Which of the following labels do you think clearly communicate that AI is being used? Please select all that apply.

• AI-generated
• Assisted by AI
• Automated decision
• Machine-generated
• Computer-assisted
• Powered by AI
• Algorithmic decision
• Bot
• Other (please specify)

We'd like to explore your views on AI disclosure a bit further. What do you think is the most important thing companies should do when it comes to being transparent about their use of AI?

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65 or older
• Prefer not to say

Thank you for completing this survey. Your responses are anonymous and will be used to improve how companies communicate their use of AI. We appreciate your time.

In the last 30 days, have you knowingly used a product or service that uses AI?

• Yes
• No
• Not sure

How strongly do you agree or disagree with the following statement: 'Companies have a responsibility to inform consumers whenever AI plays a role in the products or services they offer.'

If a company provides a notice about AI use, how necessary is it that the notice includes each of the following? An explanation of what the AI does and how it affects you.

Please rank the following locations for AI disclosure from most preferred (1) to least preferred.

1. On the page or screen where AI is used
2. At checkout or before I confirm
3. In search results or listings
4. As an inline label on the specific content
5. In an email or receipt after the fact
6. In account settings or a privacy center

Based on your responses in this survey, please share any additional thoughts or feelings about how companies should communicate their use of AI.

How do you describe your gender?

• Man
• Woman
• Non-binary
• Prefer not to say

In which of the following areas have you encountered AI recently? Please select all that apply.

• Search results or summaries
• Product recommendations on shopping sites
• Customer support chat
• Social media feed or content recommendations
• Email drafting or smart replies
• Image or writing assistants
• Financial advice or robo-investing
• Health or wellness advice apps
• Navigation or travel planning
• Voice assistants (e.g., Siri, Alexa)
• Other

How important is it that companies disclose AI use in each of the following situations? When AI helps make decisions about your health or medical care.

If a company provides a notice about AI use, how necessary is it that the notice includes each of the following? Information about what data the AI uses.

Please rank the following reasons why AI disclosure matters to you, from most important (1) to least important.

1. To make informed choices
2. To understand accuracy and limitations
3. To protect privacy and data use
4. To ensure fairness and non-discrimination
5. To access a human alternative or opt out
6. To hold companies accountable
7. For safety in high-stakes situations

Where do you currently live?

• Africa
• Asia
• Europe
• Latin America & Caribbean
• Middle East
• North America
• Oceania
• Prefer not to say

Please describe one recent interaction you had with a product or service that used AI. What happened, and how did you feel about it?

How important is it that companies disclose AI use in each of the following situations? When AI is used to determine your financial eligibility (e.g., loans, insurance).

If a company provides a notice about AI use, how necessary is it that the notice includes each of the following? An option to opt out or request a human alternative.

What is the highest level of education you have completed?

• Less than high school
• High school or equivalent
• Some college or associate degree
• Bachelor's degree
• Postgraduate degree
• Prefer not to say

How important is it that companies disclose AI use in each of the following situations? When AI generates or personalizes content you see (e.g., news, recommendations).

If a company uses AI for minor, low-impact tasks (e.g., spell-check or text formatting), how acceptable or unacceptable is it for them not to disclose this?

What is your current employment status?

• Full-time
• Part-time
• Self-employed
• Student
• Homemaker
• Retired
• Unemployed
• Prefer not to say

How important is it that companies disclose AI use in each of the following situations? When AI is used in customer service interactions (e.g., chatbots).

If a company fails to disclose meaningful AI use, which of the following actions do you think should be taken? Please select all that apply.

• No action necessary
• Warning and require clear notice next time
• Allow people to opt out or receive refunds
• Regulatory fines
• Public transparency report
• Other (please specify)

How important is it that companies disclose AI use in each of the following situations? When AI assists with low-stakes tasks (e.g., spell-check, autocomplete).